🧑🏽‍🦰Audience: The most important part. Who are you writing to? Who are you trying to help? What is their persona? Think of a client, friend, or colleague you spoke to lately that asked for help or you gave advice to.

💡Ideation: What will you write about? If you find yourself repeating something, then you DEFINITELY should write about it.👉🏽Look for inspiration in the shower, or walking, during a meeting, etc.

✍🏽Write It Down ASAP! As soon as you get an idea, write it down! I use Google Keep for article ideas. If I have a fully fleshed out idea, I write the Article: <Title>, then 3 or more bullet points. If not, just the title is fine. I've lost many article ideas not doing this!

🪢Connection: Now the tricky, but funnest part! As you're going with your life, find something similar in your personal life (event, chore, hobby) that may relate back to your idea or something you did professionally. This makes it easier to read, relatable, and more interesting.

📝Write the article in one sitting: The most important step is to get into a flow state and write it all at once in 45 mins. Only tabs open should be research and link inclusion/reference. Important Tip: Use Google Docs first for its spell/grammar checking.

🖼️Images for emotion: Don't underestimate the important of images. Use multiple images throughout your article that portray the EMOTION you are trying to convey. Emotion is important. If you're being snarky, maybe use a meme. Other emotions may be inspiration, ahha moment, etc.

👷🏽Formatting/Tone: As I write I use multiple Headings 2 to separate my thoughts and Headings 3/4 to further separate ideas. * Bullet points go a LONG way and make it easier to digest. Use single sentence paragraphs for emphasis, just as if you're speaking.

🎬Title & Sub-title: Write the title at the end of the article. You may have started with a title, but likely you will have a more concise and poignant one at the end. Make it concise and to the point. Have the subtitle enticing enough to make the user want to read it.

🤔Don't Second Guess: Another important tip, don't over edit your article. It will never be perfect and won't go out if you get stuck. Have a good conclusion and intro, check spelling, but it happns ;).

🔖Substack Checklist: If you're writing on Substack, here is my pre-flight checklist: * Update social preview image * Update post URL to match title * Review social preview card/subtitle (it will automatically pick your first paragraph as subtitle).

At end of the day, just get out and write. It can be five lines or fifty, but it's a muscle. Pretty soon the process will be super simple and not intimidating. If you found this 🧵 helpful, feel free to RT or give a follow.