The secret? Story, flow, and structured arguments. Every fresh analyst is taught this blueprint: • Introduction & context on one slide • Always lead with the conclusion • Pyramid argument structure • Title storyline & slide flow Let's break it down, so you can apply it too:

Set the stage by using the SCQA framework. Situation: what's the current state? Complication: what needs to change? Question: how can you solve the complication? Answer: this one deserves it's own slide, up next. This tells your audience WHY they should read on. Example:

Next, lead with your answer. Put your conclusion out there, and let people digest it. Explain WHY this is the answer later on. Example:

Break down your answer using the Pyramid principle • Back your conclusion with 3-5 key arguments • Support your arguments with findings & data • 1 argument per slide, drive your point home • Nothing overlaps, nothing is missing • "Nice to haves" go in the appendix Example:

All slide titles combine to tell the storyline. A busy executive only scans the titles. Will they get your point? A great slide title: • Presents the slides' takeaway • Clearly makes the main argument • Answers why the audience should care - "So what?" Example:

The slide content explains & supports the title. You've made your point in the title, now support it: • Explain how your data leads to the takeaway • Show supporting data & findings • Give context to the argument Example:

Bookmark this thread as cheat sheet for your next presentation: • Set the stage • Provide context • Lead with the answer • Let the titles tell the story • Break your arguments down • Create slides that support the title

That's how you make complex topics easy to digest. Let's put this thread's core ideas to the test: • Started with context & the answer • The first line of each Tweet tells the overall story • The rest of each Tweet explains & supports the title Check to see if I passed!

Thanks for reading! If you found this valuable, join my mission to bring effective project management to tech SMBs. Follow me @polak_jasper as I share the tactics, soft skills & frameworks you need. Want to make my day? Retweet the 1st tweet. 🙏 https://x.com/polak_jasper/sta...

Let’s put the concept to the test! Do the titles tell the story?

By popular request: I’ve put everything from this thread into a template! Get it here:

I've been completely overwhelmed by all the template requests. DMs blew up two days in a row. I'm doing my best to give everyone a reply, but I'm guaranteed to miss a few. Please go ahead and grab your template here: https://presentationtemplate.c...

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@AlexBearBank I've reached my DM limit again, so have to reply here. Please grab your template here: https://presentationtemplate.c...

@polak_jasper Straight into my bookmark folder: Learnings Thanks Jasper for sharing this breakdown!

@alematit A golden oldie! Glad you liked it Alessio.

@polak_jasper I’m a graphic designer and I regularly “present” to clients interested in a website during a call. I’m going to apply this method to my pitch. Thanks so much! Also, my brother worked at McKinsey and he never share this with me… 😂

@laurie_she_her That's awesome! And as for your brother... Good thing there's Twitter 🤭

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