How this brand started. A group of friends was always chatting about their days and what it's like to be a dad. New dads, dads with 5 year olds, dads with multiple kids. We'd talk about the great days, but also the tough and not so fun days of being a parent... 🧵
Whether the day was great or not so great, we'd always end the conversation with... #DadGang. It meant no matter what happens, it's the gang we're a part of now and we love it. The support from other dads is crucial. So we thought "Hey! Let's make some hats".
We made 100 hats to start just to see if they would sell. No major intentions, just 100 hats for friends and family. Those hats sold out in less than 36 hours.
We thought... okay... let's make more! So we made 300 more and those sold out in less than a week. Keep in mind we're not running ads, working with influencers, or any of the standard e-commerce practice. Just dads selling hats.
Now we've made about seven different styles of hats and they keep selling. The sales are great, but the community of dads built around this brand has been even better! We love hearing all the dad stories. Not just the funny ones...
See social media has made 'dad life' or 'dad bod' culture a thing about jokes, lawn mowing memes, and things that fall into those categories. Although we love the humor out of all those pages, we wanted to create something a bit more meaningful. Let's celebrate fatherhood.
Let's celebrate it together and lean into the tough times because we have each other. A big group of dads that can lean on one another.
So as I'm typing this tweet we have 13.3k followers on IG, we've sold over 1,500 hats, and we just ordered 1,300 more for the holidays. This all happened in a matter of SIX months. We appreciate the support more than ever and can't wait to see what happens next!
@DadGangCo lmao what an absolute piece of shit brand and product
@DadGangCo Sent you a message!
@DadGangCo This Brand has become a Lifestyle Group
@DadGangCo My gosh. That is amazing!! Show us your ways.
@DadGangCo Amazing! Can’t wait to see how the brand grows 👏
@DadGangCo 👊👊💥 Dads need Punch’d!
@DadGangCo Wow ahahah