There's a lot of talk about how you should test your creatives on Facebook ads. Depending on our > needs > budget, and > what we want to achieve we test creatives in different structures. Here are our 3 most efficient ways:
1) Testing a new creative against the control This means changing an element of the winning creative and trying to improve it Smaller tweaks could be a new headline or new thumbnail, while larger tweaks are changing the hook or CTA of the video
2) Different styles of videos a) split-test each variation in its own ad set so it gets the same spend and chance of success b) In the same ad set (relying on algo) Usually, FB would favor 1 or 2 ads that recognize as potential winners and push the most budget towards them.
3) Dynamic Creative > similar variations of the same concept (variations - hook of the creative, length of the video, headline, thumbnail...) Aim not to have a max of 15-20 possible combinations, (e.g. 4 videos, 2 copies, 2 headlines, 4x2x2=16), especially on a low budget.
After a while, check the breakdown and make educated guesses and pull out the winning combinations with the social proof ads collected You can do that by clicking on a timestamp of a variation start running those best variations ads as regular ads in the scaling campaign
What's your usual testing structure? Would love to hear it.
@IstvanicMarin Love this, thanks! What do you think about using an automated tool like AdPlify for Facebook ads? The page-targeter lets you discover hidden audiences owned by famous pages in your niche & ad watcher keeps track of your competitors' ads. A lifesaver!