Hook We are not wasting any time You immediately see > what the product is > what's the name of the product It also helps that the product is zoomed (which we know usually works great for hooks in the clothing niche)

We are still on the hook - 2nd second The main value prop is communicated right away > The shoes are WATERPROOF Basically, right away we communicated what the product is and what it does Both people interested in > shoes > concept will most likely continue to watch

Next, we immediately start with potential objection-handling People often ask "Are they 100% waterproof?" That's tackled right away by stating they are not just water resistant but waterproof Now they are intrigued... So what do we do?

We present a unique mechanism We explain how the product works and what technology it uses ® adds to the credibility as it tells the user there's a patent behind the technology Now the waterproof value prop is way more believable The scene also shows the shoe in a puddle

We then answer another potential objection from prospect Will it be too hot in this shoe? > the answer is NO Why? Cause it's a dual climate knit meaning Meaning > cool in the summer > warm in the winter

Then we switch to the product in use section > showing the shoe under the faucet we want to highlight how even a big amount of water can't go through it We also noticed that >vegan-made & >sustainability are pretty important to our customers so we are highlighting that as well

We also noticed that one of the frequent questions was: "how heavy the shoes are" so that's addressed by one frame that communicates how the product is lightweight So we answer a lot of objections > how it works > is it suitable for all seasons > how it's made > how light it's

What's else there to mention? Well, on top of all that > the shoe has an antibacterial insole When you mention it like a "bonus" it subconsciously sounds to the prospect like they are getting something for free, something additional And all people like something extra

We inserted another product demo shot > shoe going through the puddle while amplifying that this is the shoe for all occasions > all seasons > in all weather As always for this brand, the video ends with a branded CTA You always want to tell people what to do next

Here's the link to the full video: https://fb.me/1RDHoMIlGdZ2dgb That was a lot, I know. Want me to help you implement this to your business? Here's my calendar: https://calendly.com/marin-ist...

If you liked this breakdown Check the previous breakdowns below: https://x.com/IstvanicMarin/st...

Winning ad #2: https://x.com/IstvanicMarin/st...

Winning ad #3: https://x.com/IstvanicMarin/st...

Winning ad #4 https://x.com/IstvanicMarin/st...

@IstvanicMarin This is pure value right here, amazing breakdown

@IstvanicMarin this is really good

@IstvanicMarin Legendary as always Marin ✊

@PhilKiel Thank you Really appreciate it coming from you

@IstvanicMarin These breakdowns are gold 🔥

@IstvanicMarin Useful

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@IstvanicMarin Great example! Loved it. Want to remove 1 more pain point? How is the sizing - do i buy my regular shoe size, or do i go up/down a size? Maybe even compare size to a well known brand i probably have a size referance with.

@ErlendStunner Sizing info would be too much in the ad, but it's well covered on the landing page

@IstvanicMarin >Thumb-stop ratio 27% >Hold rate 25% How do you measure the hold rate? Is it 25% of all impressions or 25% of the 27% that see the first 3s? If its the first one - such a slight drop is super impressive!

@CreavioUGC it's thruplay / 3sec video view

@IstvanicMarin amazing

@IstvanicMarin Awesome

@IstvanicMarin @SaveToNotion #threat

@IstvanicMarin @SaveToNotion #thread @threadreaderapp unroll @readwise save thread @memdotai mem it @rattibha

@IstvanicMarin @SaveToNotion #Thread

@IstvanicMarin This breakdown alone makes me want to buy this shoe 😍

@RobertHacala do it, I'll get you a discount 😂

@IstvanicMarin @SaveToNotion #thread