Lessons from a 9-fig FB Marketer #12: Over the past 7 yrs, I have been profitably running FB ads for 8 & 9 fig Ecom brands This calculator for EARLY INDICATORS helps with your decision-making while optimizing an ad account Here's how you can use it for maximizing efficiency:
Enter historic data for your number of: - purchases - initiated checkouts - add to carts as well as Revenue and target ROAS You'll get a ratio of how many people after adding to the cart or initiating checkout actually end up buying.
Based on the ratio, you'll get a target for your cost: > per ATC & IC which can serve as an early indicator when optimizing If your ad didn't get a sale, and its cost per ATC is 2x than what you need it to be > better kill it, as there's a low chance that ad being profitable
To learn more about the custom calculators we use, check below: Funnel gap calculator: https://x.com/IstvanicMarin/st...
Target ROAS calculator: https://x.com/IstvanicMarin/st...
Model Calculator: https://x.com/IstvanicMarin/st...
If you need help implementing any of these calculators into your business to get custom targets, shoot me a DM, and let's scale your Ecom store.
After generating +300M for DTC brands, I created a resource on how to Maximize the Efficiency of Your FB Ad Account, Funnel & Creative It resulted in revenue & profitability increases for our DTC clients & internal brands Access it here, for FREE: https://bit.ly/inspiremarin
@IstvanicMarin @readwise save thread
@IstvanicMarin Could you share it please??🙏🙏
@alex_cendal yes, here it is: https://docs.google.com/spread...