The easiest way to make perfect ad copy for your client: Introducing the 70/20/10 rule. This has helped us reach +3M spend a month and never run out of the winning copies. Mini thread
Spend 70% of the time on research > look what the competitors are doing > ask the brand owner what the main idea of the brand is > check 3-star Amazon reviews and subreddits > try to understand their fears and wants
Spend 20% of the time on writing > write copy with customer persona in mind > write copy focused only on 1 angle > revisit all your work/copies after a few hours > share copies with the client for approval
Spent 10% of the time on editing and testing > pay attention to the spelling > make the changes that the client requested > run tests > based on the data iterate on the best performers
What are your's copywriting tips&tricks? (besides using Chat GPT)
@IstvanicMarin Exactly how I approach it