Let’s start with the easiest one 1. DPA ads Set up DPA based on the data from the “Time lag” section of Google Analytics. There you can see in what period after visiting your website people are converting the most. That’s crucial in setting up your catalog campaign.

We put most of our retargeting budget into those few days, that’s the time period in which you are gonna convert them easiest Segment the users who added to the cart in 1d, 2-5d, 5-10d, and 10-30d Start with just a reminder that they forgot to buy or left something in the cart

For other days of segmentation, use different objection-handling copies cause you don’t know what exactly is stopping them from buying. Good examples are a money-back guarantee or hassle-free returns. For the latest segment use testimonials or discount copies.

2) Video watchers' audience We all know that after the ios update retargeting audiences are not effective as before. But that doesn’t apply to video watchers' audiences. Why? Because they are on-platform audiences and are not affected. FB still has all the data about them.

In order for this strategy to work, your custom audiences need to be pretty large. We launch all our ads grouped by similarity. We call it a bucket. It could be the style of a video, like a testimonial or unboxing, or maybe an offer, like a sale ad, giveaway ad, or an angle.

We create 75% of video watchers in the last 90d of EACH bucket, but retarget them with another piece of content - that’s absolutely crucial. So if you saw the unboxing video, later you’ll see the testimonial video If you saw a testimonial video, you’ll see a meme-style ad

If you saw a meme-style ad, you’ll see a new product ad. And so on You want them to have multiple touchpoints with your brand. We would say that 75% is a strong indicator that the user is interested in the product. If we notice this segment is working great we would expand it.

One way would be to lower the percentage of video watched, from 75% to 50%, and the other would be to extend it from 30d to 90d. Basically, we extend both vertically (by the percentage of videos watched) and horizontally (by time period).

3) Leveraging the engager's audience of your influencers When working with influencers, we don’t use “branded content” as that campaign only allows promoting an existing post from an influencer page/profile That’s why we ask for access to the influencers’ FB page and IG handle

That way you can create custom audiences out of their FB and IG engagers They are also not affected by iOS updates, and you are getting a highly relevant audience Combine it with content they already created for you and run it under their page to their follower, and see ROAS 🚀

BONUS: Check your buy-to-detail ratio in GA. You can check it in: Conversion - Ecomm - Product performance - Cart-to-detail ratio & Buy-to-detail ratio.

In most cases with stores with various products or different variations, there are 1 or 2 hidden gems - e.g. products that have that percentage higher than the average for the store We then decide to run create specific ads about those particular products and lead to those PDPs

You can also create a carousel ad with the best product pages as destination links. That gives us a nice little push because each percentile matters.

If you are a DTC brand and want to see this implemented in your funnel, check if you qualify for a free audit of your ad account: https://inspirebrandsgroup.typ...

After generating $300m for DTC brands, I’ve realized that 99% of them are making the exact same mistakes that hold them back from scaling to 9 figures So I created a resources on how to overcome to most common FB Ad problems Here it is, for free: https://adresources.inspirebra...

@IstvanicMarin Definitely saving this. @rattibha

@IstvanicMarin What is the minimum spend you recommend after which a brand should go for retargeting ads?

@HarshitTaneja18 there's no minimum spend it depends on your audiences size, DPA can be set up with a few $ a day, website visitors as well

@IstvanicMarin What is a bucket? Campaign, adset, how do you filter out to serve a different creative for the retargeting?

@casper_schive Bucket for me is a group of similar creatives - either by angle, concept or creator

@IstvanicMarin Still using this strategy in 2024?

@gold_tesla no haha, it auto-reposted itself -.-

@IstvanicMarin Marín what is your YouTube channel, I had it but I lost it. Also, what are some resources/accounts you recommend reading in order to keep learning

@ChristianFBads Here's YT: @inspiredigital1072 class="text-blue-500 hover:underline" target="_blank" rel="noopener noreferrer">https://www.youtube.com/@inspi... Davie Fogarty YT channel is great For more people into media buying check my followers, there's to much of them to tag here