Breaking down a winning ad #7 This ad outperformed everything in the ad account by 50%. The results? Over $3,000,000 generated from $700,000 in ad spend. Here's the full breakdown:
Copy: Similar to the previous ads, the first line in the copy serves as an instant qualification "You don't like leaving bed?" --> cool, this is a product for you Headline: Part of the reason why it worked with MOF and TOF People are always interested in seeing new launches
Hook: You can see the girl jumping, she's in the air You are immediately wondering what's happening here It's opening a loop in your head on what's gonna happen next It's a great pattern interrupt, and I already shared that good pattern interrupt is usually a pretty good hook
The next scene in the video is a speed-up process of unboxing It's speeded up cause people attention span is getting shorter, so you need faster editing You can also identify what would the experience be for you + you can see the bag in which you receive the product
The next frame is subtly communicating a soft sell Also, a reason why the SALE is written with a CAPS Usually, videos mention the sale at the beginning or at the end, but here it's mentioned earlier cause often people are making decisions based on price It is a subtle nudge
After that, we are highlighting some of the features of the product that we know are important to the users > an oversized hood > arm cuffs This is a form of addressing their potential objections and questions
We are moving in the same direction > emphasizing how HUGE the pocket is > and showing the material out of which the product is made All of that helps at the end with the end goal - getting a sale
We are then showing how big the product actually is You can see a full-grown person totally underneath the product It adds to the credibility that this really is a an amazing mix of a hoodie and a blanket
In the end, we are finishing with a call to action to check all the new patterns + we are showcasing them People are interested in new patterns, so they are more inclined to click
Here's the link to the full video: https://fb.me/26FmfBdvex354xk If you want to maximize the efficiency of your FB ad account, shoot me a DM.
If you are interested in other winning ads breakdown, check the examples below: https://x.com/IstvanicMarin/st...
After generating $300m for DTC brands, I’ve realized that 99% of them are making the exact same mistakes that hold them back from scaling to 9 figures I created a resource on how to Maximize the Efficiency of your FB Ad Account Access it here for FREE: https://bit.ly/inspiremarin
@IstvanicMarin Awesome thread! I got a lot from this one 📝📌🔥
@nikitavakhrushv appreciate it!
@IstvanicMarin Well-explained! Great breakdown of thoughts!
@huntkyle appreciate it coming from you!
@IstvanicMarin nice work
@IstvanicMarin Amazing breakdown 🔥🔥
@IstvanicMarin @pikaso_me screenshot this
@IstvanicMarin @SaveToNotion #thread @threadreaderapp unroll @readwise save thread @memdotai mem it @rattibha
@IstvanicMarin Sounds great, but what are you basing reach statement on? Did you a/b test against the same video but with changes made for the hook, when SALE is mentioned, without a speeded up unboxing, etc? If not, how do you know that your explanations for each breakdown is correct?
@IstvanicMarin Any tips on service based business instead of product based? It is not easy to create an ads on service. Any examples ?
@PositiveEbitda don't have much experience with those, but the principles stay the same - find what they truly want - position yourself as a solution - show them the end goal - overcome their objections
@IstvanicMarin Great breakdown. But the first copy line just screams getting banned by FB cause you directly address a users no? Is thos only possible with agency accounts?
@Suiram08 it's not an agency account, and it's not even remotely close to getting banned it does the qualifies the user, but doesn't address him directly
@IstvanicMarin Really interesting! Did you produce the creative and copy? Also wondering who the targeting is aimed at and when the campaign ran? Great analysis, a lot of people don't appreciate how important it is to refine ads 👏🏻