Why you as an Ecom Store owner should care about FB naming convention? Proper naming convention = more structure With more structure, it's easier > to identify the patterns > to understand winners > check what the agency is doing Seeing a “New ad” name is 🚩 Check my below👇
Campaign > Part of the funnel - objective - Location - Offer (if applicable) example: 1 - Conversions - UK - Listicle notes: - sometimes Location is on ad set level if applicable - for some clients, it's not 1-4, but TOF, MOF/BOF, Repeat
Ad set > Launch date - Audience - bidding type - ads (type/concept) example: 17/3 - Interest: Clothing - LC - Unboxing Laura notes: - I like having a start date, helps with optimization, and finding ad sets in 3rd party tracker - bidding options (LC, CC, BC, value/min.ROAS)
Ad >Creative type - style - copy/angle - headline -destination example: Video - Unboxing Laura v3 - testimonial copy - 5 reasons headline - PDP notes: -type can be: video, static, collection, carousel -for some, we note hook or th - or some, we note if the video is 4:5 or 9:16
For some of the clients, we have a directory of copies, so instead of descriptive copy, we have co27 in the ad name Also, we always have 1 "Ad builder" campaign where all the ads are initially created, so it's easy to make changes, new iterations or find the post ID
@IstvanicMarin You know this naming conversion always gets a 5x ROAS boost New Ad final, final, final V2 - Copy new
@IstvanicMarin You're absolutely right about the importance of a proper Facebook naming convention for e-commerce store owners. It indeed brings more structure to your ad campaigns, making them more efficient and easier to manage. Here are some best practices to further reinforce this approach: