Marketing is psychology Different stages of awareness need different ad styles Speaking about the features of your product to someone who doesn't even know he has a problem makes no sense Check my Ads Styles and Tips for each funnel stage to "manipulate" your audience with ads
TOF > educational video > product demonstration video > founder story video TIPS: - focus on the problem - show the inferior solutions - show the unique mechanism of your product - show the end goal - show transformation
MOF > UGC review > testimonial video > unboxing video TIPS: - focus on the solution and benefits of your product - show real customers talking about the product - show multiple testimonials mashed up together - show genuine unboxing experience
BOF > objection-handling ads > reminders > discounts > comparison TIPS: - address all the possible objections a prospect could have - use scarcity - emphasize the guarantee your product has - mention discount (if applicable) - show why your product is better than competitors
Repeat > thank you ad > cross-sell > reminder to top up (supplements, skincare...) TIPS: - thank them for the purchase - try to sell another product from your range - remind them to buy again if your product is appropriate for a repeat purchase
Of course, it can happen that one of the styles from MOF works on TOF as well Even better! Keep scaling with that one. Just keep in mind what people usually want, depending on where in your funnel are they.
If you need more inspiration what hooks to use for what stage of awareness Use this Cheat Sheet: https://x.com/IstvanicMarin/st...
If you need help implementing this system in your FB ad account, DM me!
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@IstvanicMarin People may be at different stages of awareness about your product, ranging from completely unaware to actively searching for a solution.
@IstvanicMarin These are great. Understanding market awareness + sophistication is key!
@realjimhamilton Exactly, just applying what Eugene Schwartz taught us to another medium
@IstvanicMarin Get in their heads, sell with finesse. Ads are a dance, make sure you lead.