"What's your scaling strategy?" is probably the most common question Ecom owners ask me It's actually pretty simple Here's my ad account structure for the most effective scaling [I used it to scale multiple 8 and 9-fig stores]
In order to even scale we need 2 things: 1) good trend of results under the KPI e.g. 3 consistent days with healthy MER and ROAS 2) 2-3 winning creatives ads that are generating a significant number of sales under the target CPA If both conditions are fulfilled, I then
1) Keep increasing the budget on the ad sets in the testing campaigns which are getting the results I have a few ad accounts in which my Testing campaign is highest spending campaign Multiple winning ad sets test X budget increase = Scale
2) Import winners to ASC+ ASC is usually operating on a high budget, and it's running only with the winning ads Every time some ad from testing is getting traction and is recognized as a winner, I import it to ASC That way ASC is always being refreshed with the new winners
3) Test winning ads with some additional interests audiences Considering most of my tests are done with a Broad audience, whenever I have a few winning ads I combined them into a bucket *bucket = ads grouped by similarity I then use that bucket with a few...
...individuals or stacked interests It's a low margin for bad results case we use only winning ads This is not always very scalable cause interests often burn out sooner than the Broad BUT, it's a nice addition to the revenue, cause they often have higher ROAS than the Broad
4) Move all the winning ad sets from Broad and Interest testing into the manual bids campaign I set each "Audience x Ads" combination with a few different bids, all around a target CPA (+/- $5) The goal is to find a sweet spot between deliverability/spend and desired results
5) Transfer all of your winning "Audiences x Ads" combinations in the CBO with a higher starting budget That way I already leveraging what's working, and again the margin of error is pretty small As you can see, the foundation for scaling is 90% based on a winning ad/creative
What is your favorite way of scaling? In case you are spending at least 50k/m on FB ads, and need help scaling your Ecom store, DM me. In case you are interested in what are the ads that allowed me to scale multiple ad accounts, check below:
Do you run a DTC brand and need help scaling your store? 🚀 We'll help you maximize the efficiency of your FB ad account and add an extra 5-6 fig/month WITHOUT any extra ad spend Go here & stop making the same mistake and burning your money on ad spend: https://bit.ly/inspiremarin
@IstvanicMarin Super detailed breakdown! Saving this 🔥🔥🔥
@dtc_alchemist Thanks. The devil is in the details.
@IstvanicMarin Love your awesomely detailed thread, bro🙌
@nikitavakhrushv appreciate it. The devil is in the detail, as you know
@IstvanicMarin I’ve been waiting for this gold 🤘🤘🤘
@andreilunev Any feedback or questions?
@IstvanicMarin Your tweets are better than $1997 courses
@LachezarVoynov haha appreciate it, man. I'll send you my PayPal in DM 😂
@IstvanicMarin great stuff!
@IstvanicMarin Clarity. Damn I love this.
@AskStevenBlack Thanks, Steven, It's always easier when you have a checklist or process to follow
@IstvanicMarin @readwise save thread
@IstvanicMarin Good stuff Marin!
@IstvanicMarin Thanks for the value bomb!
@gideonbr glad you like it
@IstvanicMarin Thank you for this thread. It's really interesting to see different approaches to scaling as I find it to be the most difficult part of marketing.
@Copy_Rider Yeah, it's not this is the ONLY way, it's just what's working for me on multiple accounts