Ecom Owner: "What should I do when my CTR has dropped or is too low?" -> Your CTR depends on your niche and audience We try to aim for at least 1% but there are accounts having an average of 0.5% as well as some with over 3% So let's dive into how to spot and fix the problems:
1) CTR is low from the start (image) It means visual is not attracting the users and getting the attention OR there's an audience mismatch or you are speaking to the audience in a wrong way Solution: > check your competitors' ads > create new concepts > change messaging
2) CTR is low from the start (video) The creative isn't grabbing the attention or Your hook is too clickbaity or There's no clear CTA Solution: > rework your hook and make it aligned with the rest of the video > check the "hold rate" custom metric > introduce clear CTA
3) CTR dropping a) The frequency is high Seeing the same ad can be annoying The frequency on the ad set level is okay if there are multiple ads within the ad set, but the issue is when it's high on the AD level Solution > Introduce new ads
In general, most likely, the reason is that your creative is not interesting enough or your message is attracting the wrong audience Get back to the basics > find out what's jargon your audience uses, and incorporate that into your messaging > create ads relevant to them
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@IstvanicMarin Great breakdown! Here are some more tips to increase CTR: - Introduce urgency/scarcity - Agitate more pain points - Include more social proof
@dtc_alchemist all valid points, thanks for sharing
@IstvanicMarin CTR is all about how curious your audience is after seeing your ad.
@IstvanicMarin This was a cool way to answer a question no one is actually asking.