Breaking Down Winning ads #8 by @immieats It's active for more than 2 and a half months It: > is a genuine Founder video 👨💼 > follow the PAS framework 💡 > combines currently trending Tiktok interview concept 📈 Let's analyze frame-by-frame why is it so successful
In the first scene, there's a timer, text on the screen, a mug, poll, but it starts with a curious question People are curious by nature, so most of them will stick to watching the first few seconds to find the answer If they like it, they'll watch it -> instant qualification
First, we actually see a bit of context > mentioning that Ramen is one of the most popular meals in the world adds to the importance of this problem Next, it explains the problem -> it's Unhealthy
After that it provides a solution - it's a classic PAS framework The solution in this case is: > low-carb > high-protein > plant-based > instant-ramen > delicious > healthy What more can you want out of ramen?
Next, we come to the "How did you come up with the idea?" section They make it personal, talking about their families, and their current health problems One of the biggest wishes of every person is to be healthy Pretty much everybody will resonate with this line
either by thinking of themselves, and their health or if they care about their families It also mentions the phrase "that nobody would suffer" Fear of the negative effect is usually the bigger driver for people than the positive impact the product could have
The next section adds to the credibility as the founder mentions that Kygo reached out to them because he really loved the product No matter if he's their ideal customer persona, just him being a celebrity, subconsciously adds to the credibility of the product to the prospects
We end up with a personal note from the founder about himself It feels like you get to know him a bit better Again, it helps the prospect make a decision to buy, because you aren't buying from a random store online, you are buying from this guy that told you his story in 60sec
Here's the link to the full video: https://www.facebook.com/ads/l... I'm looking to help 2 more clients scale their ecom stores. If that's you, and you are already spending at least 50k on FB ads, send me a DM
Here are some other winning ads breakdowns: #7 https://x.com/IstvanicMarin/st...
@IstvanicMarin @immieats never thought the TikTok interview concept would work as an ad but its actually a pretty smart idea
@dtc_alchemist @immieats yep, in general founder style ads work great, this is just taking it a step further
@IstvanicMarin @immieats Awesome thread, man!
@IstvanicMarin @immieats "man on the street" interviews perform so well.