Lessons from a 9-fig FB Marketer #19: What KPIs do you need to focus on to improve your ads & funnel? > There's no just one metric and magic bullet Success lies within the optimization of the whole funnel That's why we enter data in this calculator searching for gaps
The calculator can clearly show you which part of your funnel is leaking the most and what ad-related metrics are out of the average There're conservative benchmarks added, so everything is comparable Also, for every leak, we know what's the potential solution
CPM too high > Fix messaging or change targeting CTR too low > Make ads more relevant Click-LP drop high > Work on your site speed VC/LP ratio low > Unclear offer, work on your ad-lp congruency *This step can potentially be left out if the ad is leading directly to PDP
ATC/VC ratio low > user still has some objections about the product (price, returns, size...) IC/ATC ratio low > something is unclear to users Purchase/IC ratio low > something is stopping them, usually shipping price or time You want to optimize the biggest gaps FIRST!
That will have the biggest effect on your results! In case you need help fixing those gaps, DM me and let's scale your store.
@IstvanicMarin Love this. Simplify the data. Break it down to come up with actual solutions. Less guess work!
@I_amKennyG exactly - you know exactly on what to focus
@IstvanicMarin It’s so important to look at the whole funnel and understand user progression. If you’re only looking at CPA, you’re not getting the full picture. Love this template.
@IstvanicMarin These metrics are based on industry standards? What if I don't know cuz there is no data to say that? What can i do
@IstvanicMarin Please tell me . What isVC , IC , ATC ?
@IstvanicMarin Hello! Very interesting. Are you able to share a copy to this calculator?