Breaking down a winning ad #9 This ad outperformed every other ad and lowered our CPA by more than 30% And allowed us to scale to more than $15,000 in a day. Here is the complete breakdown frame-by-frame: [Bookmark & replicate]
During the whole video, there's a banner that sparks curiosity Even if you don't need a new blanket, you are hooked You want to know what's going on That's how our brain works That's why we used Hook that amplifies that feeling cause the girl has an unexpected reaction
Then it transitions into a feeling, which is hard to explain via video, but Frame 1 - adds to the curiosity Frame 2 - really helps to paint the picture of a feeling "Thousand hugs" You immediately think "Wow, that must be great"
But the next frames are actually getting people to identify with people in the video > Being stressed > Getting tired from the work Those are common states we found in customer research Including it in the video increases the chance of people resonating with the situation
After identification, we again go to the stage of showing the feeling by emphasizing how more relaxed you would be after using the product + We overcome one of the most frequent objections Is it machine washable? Considering it is, most people are already sold here
But then we subtly suggest to people that this is a perfect chance to buy the product because Christmas is getting close And we end with the "relax" scene which is, (alongside curiosity), the main theme of this video ad Repeated several times - it sticks with users
BONUS things: Banner > sparks & amplifies curiosity POV > interesting angle of the camera makes the ad very unusual, but somehow ideal for this product UGC Mashup > Multiple users, for both gender, showcase the fact the product is suitable for everyone
Link to the full video below: https://fb.me/1FucTkWwmcouwyi If this is kind of the video you would like to have in your ad account, send me a DM, and let's scale your FB ad account.
Do you run a DTC brand and need help scaling your store? 🚀 We'll help you maximize the efficiency of your FB ad account and add an extra 5-6 fig/month WITHOUT any extra ad spend Go here & stop making the same mistake and burning your money on ad spend: https://bit.ly/inspiremarin
@IstvanicMarin Grateful for the detailed breakdown 🔥
@PhilKiel Thank you man!🙏
@IstvanicMarin Love the breakdown!
@IstvanicMarin Great breakdown! a banner definitely helps
@dtc_alchemist the banner sticks the message in your head 🤣
@IstvanicMarin Love it.
@IstvanicMarin Good one! Thanks
@IstvanicMarin Nice bro, is this an Australian brand?
@Martycornish007 yep
@IstvanicMarin Does the brand make them themselves the videos? Or outsource? If so, which as company?
@LosBlancosFaith This one was in-housw
@IstvanicMarin Amazing explanation
@IstvanicMarin kinda off topic question-- what fonts did you use for the sub-title text?