For one of the clients I did these 5 things to go from 2k spend to 7k spend for one of the Ecom clients in just a month since taking over > while increasing their ROAS from 1.6 to 2.4 Check these 5 simple but efficient steps you can replicate for your store:
1. Fixing all the gaps & better decision-making I started doing proper optimization Both on the ad set and ad level, verifying the date with a 3rd party tracking software I also identified early indicators KPIs based on the historic data so we can minimize the losers earlier
2. Restructuring the ad account I gradually implemented my structure Started relying mostly on broad and winning interest stack Also, ASC played a massive role, both in % of the overall budget and the performance Introduced DPA campaign for rtg based on the GA time-lag data
3. Ads I found 8 winning ads from the past 6 months and started running them on prospecting while using post ID That enabled us to lower CPC drastically as social proof was carried in all the ads no matter in what ad sets they were running I also did a deep dive that resulted:
4. New angle ideas The messaging was pretty vague before Once started using words in ads our customers are using when explaining the product Prospects started to resonate with our ads even more We even incorporated that into their website
5. Testing framework I started testing using the isolation effect and leveraging DCT Basically, having 1 thing we know works (e.g. copy) and testing new images/videos similar by the angle FB usually would find 1-2 new winners, and then I took post ID and started running in ASC
If you are spending at least 50k/month on FB ads and want the same strategy implemented in your business, DM me or apply below to see if we are a good fit: https://bit.ly/inspiremarin
@IstvanicMarin lots of brands don't understand how important it is to use post IDs and it hurts 😩
@dtc_alchemist it's like the easiest thing to do, and it has such a big impact on the results
@IstvanicMarin are you using the 3:2:2 DCT method?
@pascalsohler Im not exclusively using 3:2:2 sometimes it's 10 images, 1 copy, 1 headline sometimes it's 4,2,2 sometimes 5, 2, 2 sometimes 8, 1, 2 it depends on how many variations I have I just dont want to have more than 20 combinations, but 3-2-2 isnt by any parameter superior than 6-1-2
@IstvanicMarin Amazing 👏keep sharing such insightful..