We all know some creatives or words can cause CPM to skyrocket We did a test for a few new angles, with the same image and audience, but different angles/copies around the product 1 - Use it at home 2 - Money-saving 3 - NASA technology The results weren't shocking at all
Stating that the product uses NASA's technology caused CPM out of this world. To avoid that, I'm sharing 5 ways to reduce CPM on FB ads 1. Change messaging/copy Check what words from the copy or frames from the video could be the issue, and replace or rephrase them
2. Change placements When to use: - If you notice some placements have extremely high CPM But don't just remove feed and expect sales 3. Change audience segments When to use: - When you are in a competitive market A bit harder to execute
4. Change creatives Different creatives tend to have different CPM Switch from statics to video or vice-versa to find which type can help you deliver the same message while having a lower CPM
5. If you want to know what ads to use to manipulate the algorithm, check this thread: https://x.com/IstvanicMarin/st...
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@IstvanicMarin I noticed this is worse in the last year or so. "medical grade", "lab tested", "science backed" are others i've seen have 2-3x the CPM.
@LookItsDavidF thanks for flagging this
@IstvanicMarin Good thing.
@IstvanicMarin Very interesting results
@IstvanicMarin How many impressions though
@marciszv not much, but it stayed like this for a few days before I turned it off, so enough to make a conclusion
@IstvanicMarin Do you always use broad after 100 sales?
@kelvinfuddie not sure what do you mean "after 100 sales" but I use Broad quite often
@IstvanicMarin Major value. Thanks for the share, going to test
@markj_williams No problem man, keep me posted on the results
@IstvanicMarin Broad revering works on a well seasoned pixel. Interest targeting is still highly effective. Did you do a test on interest based and compare cpms?