Finding a Winning Creative is a dream for most media buyers A true Banger ad can run for months But 90% don't know how to: > Proceed from there > Iterate on winners Here are 5 most impactful ways to help you extend the lifetime of a winning ad:
1. Hook Your thumb-stop ratio can always be better so you get more people into watching your video You can create an iteration of -same messaging in a different setting -same setting with a different messaging If already not used, put text on the screen to communicate the hook
2. CTA Having a clear CTA with an offer presented in the right way can have a tremendous impact on your CTR More clicks usually mean more sales TIP: - add arrows pointing at the CTA button - state the end goal in your CTA message
3. Thumbnail Thumbnail can either make or break your ad When you have a winning creative, it's easy to test thumbnails TIP: - use close up of a face or a product - show a problem with an X sign at the start More about the thumbnails here: https://x.com/IstvanicMarin/st...
4. Memes If you have a winning image or a video, just add a banner at the top that will either be: > Funny > Communicate your offer > Talk to your target customer
5. Bonus tips > Speed up the video by 10% It can do wonders and extend the lifetime of a winning ad > Record the same script with a different creator > Record the same script with the same creator in a different environment
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@IstvanicMarin Great thread brother! but there's a WHOLE lot more that can be done to iterate on winners dropping a thread on this next week 😉
@dtc_alchemist you are the expert on that looking forward to that thread
@IstvanicMarin Life of media buyer is spent testing thumbnails and hooks 🥲
@IstvanicMarin Your creative strategy advice is like a Lighthouse in Darkness
@HarshitTaneja18 thanks man!