Are you running Whitelisting ads under the influencer's page? If you are not - you are leaving money on the table. So, here's a step-by-step breakdown of how you can get access to the influencer FB page WITHOUT any hassle: (with all the technical details)
By now, we learned that whitelisted ads from the influencer pages can help us get > Higher CTR and ROAS Once you come to an agreement with an influencer, they need you to provide access to their FB page and IG profile Let's check how below:
Step 1: Get them to log in or create Meta Business Suite Step 2 (if they don't have one): Create a business name, and enter the user name and business email.
Step 3: (skip if your assets are already there) Click on the settings button in the top left corner next to your business account name Then click on the Business assets and click "Add Assets"
Step 4: Connect FB and IG profiles (Skip if your profiles are connected) Connect IG profile to FB page. Login to your profile with username and password Now they should be connected
Step 5: In the bottom left corner click on "Help" and switch to the Business manager Step 6: Once you are in Business Manager click on Business Settings Once you are in Business Settings click on "Partners" and click on "Add" and get them your BM ID: which they need to paste
Step 7: Select assets "FB page" & "IG profile" Make sure to select: > Ads > Insights Click "Save Changes"
Now your BM should have access to their assets You want to double-check on your end if that's the case. Now you can create the ads under their handle Usually, we send all the ads to the creator for approval before putting the ad active It helps keep the good relationship
If you found this valuable 1. Follow me @IstvanicMarin for more insights about FB ads 2. RT the 1st tweet to share this thread with your audience
@IstvanicMarin Do you know roughly how much better (%-wise) whitelisted ads do vs. brand ones? Curious
@apx_loot Don't have a % just in general I see better performance under whitelisted pages
@IstvanicMarin direct response creatives + whitelisting is the perfect recipe for scaling
@dtc_alchemist and it's still so underutilized
@IstvanicMarin What does it mean by whitelisting ads? And who falls into the influencer category ? Mega influencers ? Or anyone ?
@mansi_biyani ads running under page/profile of an influencer, not under a brand page anyone - as long as it's not a brand page
@IstvanicMarin Thanks for this!