FB Ads Tip: > Meme-style ad It's crazy how powerful meme marketing is I have one ad account spending over 20k a day, and one of my top performers right now are memes How you can do the same? My process is below:
1. Take a few winning statics 2. Make 5 "meme style" text overlays 3. Use value props or communicate the angle 4. Test it in Dynamic creative 5. Extract the winners via post ID 6. Put it in your ASC and scaling campaigns
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@IstvanicMarin Only works on fb and relatively older audiences Gen z’s humor is different
@HamzaAlsamraee it definitely works on IG and with Gen Z based on my experience, it doesn't work with boomers and under 22
@IstvanicMarin All goes back to capturing the viewers attention Memes are popular because people enjoy them Makes sense why ads in this format are working for you
@NeilanEcom get them to engage, and then get them to convert
@IstvanicMarin Also works great with Videos! but yeah, statics win at this!
@IstvanicMarin Hiding purchasing journey with viral content as a meme. Could not agree more.
@IstvanicMarin "who controls the memes controls the universe" lol
@IstvanicMarin Damn that's good actually
@IstvanicMarin memes usually have the highest CTR for us, not always the best CVR but have proven to always work well.
@IstvanicMarin Great tip. Will try this
@IstvanicMarin Thank you for sharing that with us.
@IstvanicMarin exactly meme marketing does work as it relate with the target audience and bring on more engagement than polished ads
@IstvanicMarin Worst meme I’ve ever seen
@IstvanicMarin Thank you for sharing, would this work for cold traffic?
@IstvanicMarin Testing it right away!
@IstvanicMarin and then go to snowpromotions on Instagram for your campaigns on meme pages