To date, I’ve spent over $100m on FB ads and launched thousands of ads for our clients and internal brands Here are the 3 simple yet effective FB ad styles to lower CPM and 3x user engagement: [Super simple to recreate]
1) Stop-motion videos WHY it works: Gamification Users are trying to capture a perfect moment in the video FB counts it as an engagement, which can result in a lower CPM
2) 4-sec video Super helpful during BF and Holiday season. Consist out of the offer, scarcity, and CTA. WHY it works: Users replay the video → High 100% view rate → Sign of an engagement to FB → Lower CPM
3) Long-form carousel It’s basically 1 image divided into 4-5 images, while each image is on a different card. It creates a unique experience for users while browsing through the feed Users swipe to see the full image, and FB counts each swipe as an engagement
Do you run a DTC brand and need help scaling your store? 🚀 We'll help you maximize the efficiency of your FB ad account and add an extra 5-6 fig/month WITHOUT any extra ad spend Go here & stop making the same mistake and burning your money on ad spend: https://bit.ly/inspiremarin
@IstvanicMarin Damn, I’m always amazed by the creativity of marketers haha
@EcomSatoshi glad you like it
@IstvanicMarin Love these! More ad styles/concpets please😄
@IstvanicMarin It's indeed very effective
@IstvanicMarin @threadreaderapp unroll