Ultimate testimonial hack: > For ad copy or video script • I’m [Name] • I had [Problem] • Until I discovered [Thing] • Now I’m [Accomplishment] Why does it work?
Cause people like stories. They love to see problems solved. They love to see a transformation. Incorporate it in your copy and you’ll get a lot more prospects to identify with your ads. There you go. Try it.
@IstvanicMarin I will test it today.
@IstvanicMarin are u seeing any low conversions these last couple days? my conversions have been very low since thursday. same spend, same ads, same campaign, just about 25% of normal conversions.
@highlyunchained I personally didn't notice that, but had a few people asked the same thing After 4th of July, CR dropped for them, it seems like a post-holiday hangover period