Don't sleep on FUNNEL testing > After the product, the funnel has the highest impact on the performance of your FB ads Although it's the same product, when testing funnels, I always like to have different campaigns per each new funnel Why?
1. It's super easy to compare the fronted and backend metrics 2. It's clear to see which funnel is performing the best 3. It's obvious to determine on which funnel to focus and push more In this case --> we'll push Listicle
@IstvanicMarin Do you run the same ads for each funnel? Or do you have specific ads which lead to the listicle LP for example?
@mackebfan If I can, I make them congruent e.g. the headline in the ad leading to Listicle funnel will have be listicle as well
@IstvanicMarin each campaign in optimizes for different things?
@ArsenalANewDawn each campaign optimize for the same thing, no matter the funnel - Purchase
@IstvanicMarin Nice tweet ☀️ How do you set up AOV custom metric? 😎
@Carstrm you create it manually when you go to customize your columns
@IstvanicMarin Don't you use FB AB test tool to be sure there are no overlap between each funnels ?
@CrystopheLecoin I don't. That overlap is really super small, so don't care about it
@IstvanicMarin @IstvanicMarin How much time/adspend you give FB before declaring a funnel as loser?
@Mohammed7amine that's a tough one it's not tied to spend, but more to the number of sessions but then again, there's no clear answer
@IstvanicMarin @IstvanicMarin I have a good Conversion rate on my video ads but CTR is below 1% and most of the sales come from Reels or Stories. What do you think about it?
@Slavchop7 if ROAS is good, I'm not seeing any problem Also, what's the problem with sales coming from reels/stories?
@IstvanicMarin How does every campaign screenshot I see from you have a $30 CPM? Lol. Is it just coincidence? That’s absurdly high, I don’t care what niche it is.
@gogomarketer Have you ever advertised a skincare or supplement product in the US? That's pretty standard man.
@IstvanicMarin Brother even with 25% profit margin this campaign is in loss. Hope the margin is higher
@SankalpBhor10 okay, brother, you are the expert if you need roas of 8, go play with Lego then you don't have an ads problem, you have a business problem
@IstvanicMarin Can you share an example? Is it like an ad going to a listicle/personal story/breaking news blog. And at the end or beginning of the blog there's a hyperlink to the product page. Let me know what's the correct answer. Thanks! 🙌
@ShuaibBandeally Exactly as you explained