Once you have a winning image, make a few color variations and observe the data. It can extend the lifetime of your winning ad. Bonus Tips: > Yellow also often works really good > Blue not really If you test something like this, report back on the results!

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@IstvanicMarin the attention to details is what makes you the best media buyer in the space 🔥

@dtc_alchemist thanks bro!

@IstvanicMarin Great tip!

@IstvanicMarin I have tried with orange and yellow.. works good

@IstvanicMarin Great take! We usually see a 20-30% increase across the board, but only if applied to the best performing ads and usually a red frame. Don't go and apply it to all your unproven ads 🤣

@SFSker yeah, exactly - just with proven winners

@IstvanicMarin Ugly but effective

@IstvanicMarin oh really? it's the first time that i hear this.. I will try this

@IstvanicMarin This works really really well. I have tried several colours though... Yellow and green.

@IstvanicMarin I’ve tried running a few colours for women’s products. Pink has always been the winner with all of them.

@_Aaron_Davies On my side Red always winner, but pink 2nd best I'll give it a try again with pink

@IstvanicMarin Does it work with video ads too?

@Gatt3h Didnt try it, let me know results if you test it

@IstvanicMarin Will try

@IstvanicMarin Appreciate it for sharing

@IstvanicMarin Interesting

@IstvanicMarin Very fantastic. I’m definitely trying this

@IstvanicMarin what do you think is the reason for CPM differing based on colors?

@ArsenalANewDawn Because that was the only variable that was different in my test

@IstvanicMarin @SaveToNotion #tweet #ads