Breaking down a winning ad #12 By the amount of social proof this ad has, you can tell it was a Banger ad Why? Caus it combines Hook on Hook approach What does that actually mean? Check the full frame-by-frame breakdown and find out:
> Headline It immediately catches your attention due to the > Capital letters > 5 O's > 6 !!!!!! Among 5 different benefit-driven and feature-driven headlines, this one won every time
> Ad copy It's a testimonial-style ad copy, which often works great with the UGC video style The text matches the video, which makes this video congruent 2nd part of the copy states the basic product info, which is enough for people to click on the CTA
>Hook1 A simple line "This blanket is huge" combined with the speeded-up part of the couple getting seated while the blanket is covering them It's shot from a wide perspective so you can actually see how big the blanket is It's important to SHOW people something, not just tell
> Hook2 A blanket fell to the couple from the top Why does it work? Cause it's something unexpected, something different, and by now we learn that something extraordinary makes a great hook I actually thought this as a hook1 would outperform this variation, but I was wrong
> Body The girl then mentioned how she usually steal his blanket, which is something most couple can relate to, and want a solution to that problem That's why we again showcase how BIG the blanket is It's a game-changer (as she says) Great product demonstration segment
> Body2 Next, she's talking about the features of the blanket > soft & temperature-regulating fabric + she's mentioning where the product can be used > movies & picnic You can already picture yourself using the product there It works subconsciously
> CTA The video ends with the "Shop Now" overlay You always want to tell people what to do next > Bonus info: You can see that during the video, it's mostly the girl talking Why? Well, because it's girls care more about this product and will be more willing to buy it
Here's the link to the full video: https://fb.me/2VkYHJI1RmTXNcO If you are an ecom store owner spending at least 50k/m on FB ads and want to scale your ad account with the help of creative strategy and systematic approach to media buying, DM me.
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@IstvanicMarin Strong product demonstration here
@IstvanicMarin Amazing what Davie has done with this business
@IstvanicMarin Amazing
@IstvanicMarin Hook on hook always hits.