Implementation: > At launch, Advantage+ audience will be the default Audience creation experience on Ads Manager for the majority of campaign objectives. Our options > You can revert back to the original audience experience by option located within the Ad Set level

Additional stats: Previous testing has shown that businesses that used the solution saw: > 28% decrease in average Cost per Click, Lead, or Landing Page View > 13% decrease in median Cost per Catalog Sale > 7% decrease in median Cost per Website Conversion

Q: How is this different from what is offered via ASC+? > Advantage+ audience only automates the audience selection part of ad creation, allowing you to use manual solutions for selections such as creative or placement. ASC+ offers a fully automated solution

Q: What are “audience suggestions" in Advantage+ audience? > Suggestions guide our system toward target audiences, but don't constrain delivery to those audiences only. For example, if a retirement home inputs ‘65+’ as a minimum age for ad delivery, our system may also guide...

ad delivery to younger users who have been looking for retirement homes for their parents if it’s likely to increase campaign performance Q: Will this affect current campaigns? • This will be the default for new or duplicated campaigns. Existing campaigns will not be impacted.

Q: What is “audience controls” in Advantage+ audience? A+ audience respects constraints through a new set of inputs called ‘audience controls,’ (e.g. minimum age for alcohol) where advertisers can input hard rules such as location, minimum age, and custom audience exclusion.

Q: How is the Advantage+ audience different from broad targeting or from other Advantage targeting products (e.g., Advantage detailed targeting, Advantage custom audience, Advantage lookalike)? • Advantage+ audience offers a simplified setup that combines advertisers’...

...unique customer knowledge with the benefits of AI. It leverages much of the same technology as Meta’s existing advantage audience products, with a more intuitive user flow where an advertiser defines controls and suggestions.

Q: How is this different from Advantage detailed targeting? > Advantage+ audience is also a simplified audience selection experience, which requires no targeting inputs at all unless the advertiser wishes to share customer knowledge to help guide ad delivery.

• Advantage detailed targeting only expands detailed targeting inputs such as interests, demographics, and behaviors. Advantage+ audience is a new product that combines the expansion of detailed targeting with the expansion of custom audiences and lookalike audiences as well...

...as age and gender if it’s likely to increase campaign performance. In other words, we can expand five inputs instead of just one. My conclusion: > Even more AI control I would love to see breakdowns of how much this feature is improving results, not just another black box

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@IstvanicMarin cc @txtdrdigital

@IstvanicMarin are they saying that the default from now on, for new A+ audiences, is for the algorithm to go outside of your chosen age groups if it thinks that will deliver good results? And also that A+ audience is now the default audience style, when you use some kind of detailed targeting?

@ArsenalANewDawn i think so, until you put that restriction, but didn't see it yet in my accounts

@IstvanicMarin Mohon sifu ads ulas sikit @syazanisuhaimi_

@IstvanicMarin Look a like on roids?

@et_caterva Potentially hah Interested to see their performance

@IstvanicMarin @readwise save thread

@IstvanicMarin Thanks for sharing!! Looks very similar to „audience expansion“ doesn’t it? >> You feed some audiences you think are right but give Facebook the freedom to go beyond the initial audiences selection.

@chrispechau That's my understanding as well

@IstvanicMarin Love how meta is always evolving

@Dennardcrawford Likewise

@IstvanicMarin No fundo são eles inventando uma nova coisa. Que ninguém sabe se funciona de verdade 😏

@IstvanicMarin @grok ملخص