There's no 1 metric that has a direct correlation to ROAS BUT multiple creative soft metrics combined definitely have a correlation with the performance So, when you have an ad with the great > Average watch time > Thumb-stop > Hold-rate that ad is the winner in most cases!
@IstvanicMarin Have you integrated this form so it auto fills?
@adamtaylorl VA does it
@IstvanicMarin unless it's click bait ;) but yes
@IstvanicMarin This data is beautiful
@IstvanicMarin Ahh so that is how the best of the best are working.
@IstvanicMarin Correlation does not imply causation
@JacekFeszter fair enough, but still good enough for me to make decisions
@IstvanicMarin What is cATC?
@Jakub13995474 Cost per add to cart
@IstvanicMarin Can you answer it Marin :)
@ghalert it depends