I have one ad account where my 2 highest-spending & best-performing ad sets are > Shopify audience (2.2k budget) > LAL 3% purchase (1.2k) They are outperforming Broad, although it's still working best on most of my other accounts Yeah, Creative is doing the targeting, but...
...there's no reason not to test your winning creatives with additional audiences. I tested creatives in my testing campaign on Broad, got a few winners, and amplified the results this way. Don't trust anybody anything until you test it yourself
@IstvanicMarin Lookalike 3% are goated
@wearetheselect tbh, im not a big fan of LALs, but in this ad account it's crushing and i would never found out that if I didn't test it
@binghott I get your point, but there's absolutely NO guarantee that a single Broad ad set would be the best scenario for every ad account in this ad account, all of my testing is with Broad, but I didn't manage to get any Broad ad set to the level these 2 audiences are again, this is an
@IstvanicMarin Seeing the same. Also seeing success with 7% LAL's.
@IstvanicMarin All the same audience just being portioned dif
@IstvanicMarin I've seen an ad account spending $10K a day with 1 campaign per LAL ad set and it was crushing it aha.
@IstvanicMarin Tnx man 💪