FB Ads Case Study: Vessi I’ve created a 25-min video that breaks down how I managed and scaled the FB Ads account for 9-fig brand Vessi > account structure > testing & scaling frameworks > winning ads > tips & tricks Link to the video in the tweet below:
@IstvanicMarin @IstvanicMarin Marin, with Vessi making different products for men and women are you separating your campaigns by gender? We also run ads for a unisex brand ( jewelry) and always have trouble trying to decide if we should “consolidate” scaling and testing or separate them.
@23_ae1 until we had a gender selection on PDP and coll page we had separate ad sets per gender since this was implemented, I didn't use any gender isolation in your case probably it makes sense to try it
@IstvanicMarin this is awesome stuff.
@IstvanicMarin Do you have any strategy for raising budgets on good converting days of the week and decreasing on others?
@cowrao increasing on weekend, decreasing on Monday increasing on random days while performance is good