1) Close-up face Similar to the hook of the ad, a close-up of a face works amazingly well as a thumbnail as well I guess people are more drawn to the ad when they see another person’s face I also found out it helps when you use a person/user that’s actually your target persona

2) Pain points with an X sign Using an X sign, or checkmark worked great for us as a static, so we started testing it on the thumbnail Oh boy, was that a good decision Combining it with a problem your target audience has is a match made in heaven

Other variations that work here are: - split-screen (problem on the left with an X sign, solution on the right with a green checkmark) - arrow instead of an X sign pointing at the problem

3) Close up of a product This works extremely well, even when you zoom the product the user can barely understand what the product actually is I saw it works extremely well with apparel and shoe niche I guess because the texture, material, and patterns are very important there

If you want to learn more about why the thumbnail can make or break your ad and why you need to pay more attention to it, check out this thread: https://x.com/IstvanicMarin/st...

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@IstvanicMarin when testing 3 different hooks of a video concept how do you set up the thumbnails? manually as the first frame or just let FB do it automatically?

@dtc_alchemist if the angle is in the hook, then I pick that one manually if it's not, then I pick a frame from the video that looks like could be the best performer (based on the styles I shared above, or the one I personally think would stop the scroll)

@IstvanicMarin Awesome break down

@AskStevenBlack thanks man!

@IstvanicMarin Isnt everybody pretty much on autoplay? Why would thumbnails matter these days?

@IstvanicMarin I'm curious - What would you say at the minimum you've seen as a % of increase in results coming from testing video ad thumbnails?

@justnlalonde don't have data like that i just see the creative does better compared to when I'm not selecting such a thumbnail

@IstvanicMarin Thanks for the awesome thread. Is the second variation when you have cross on left and checkmark on right not considered as before after image ?

@Amineecom1 not really

@IstvanicMarin You took this from an article

@thisisalext what article bro? probably the article took this from me

@IstvanicMarin @readwise save thread

@IstvanicMarin Insightful

@IstvanicMarin @threadreaderapp unroll

@IstvanicMarin @threadreaderapp unroll

@IstvanicMarin @memdotai mem it #facebook #ads