Underestimated FB Ad Tip: --> Custom Catalog Product Sets Here's how to leverage the Catalog campaign for prospecting to make FB maximize the efficiency of this campaign type & > Increase AOV > Find high-value customers
FB encourages the use of dynamic ads for broad audiences (DABA), especially if you have a big product catalog It's a great way for users to find new products by browsing through the carousel BUT
These ads often promote your lowest-priced products So they'll bring in lower-value customers Optimizing for the lowest cost, it's easier for FB to get sales for a product that costs $40 than $150 How to battle that?
By creating a product set with products higher prices you are forcing FB to find people who are ready to spend more Your AOV rises > your ROAS rises
@IstvanicMarin using Product sets always seem to give the highest CPCs
@wearetheselect didn't notice that on my side but I would rather pay higher CPC and get higher AOV then cheap CPC and FB pushing small product AOV to people
@IstvanicMarin Another important factor for catalogs to perform better is to sync only 1 variant if you have multiple variants of the same product. Otherwise it spends on all the variants as individual products.
@IstvanicMarin Great insight Marin. Just found out that the ASC is now available in my ad account... I felt left behind while you guys talk about it. Time to test the shit out