1. Learned about desire This is what people WANT I would always try to force my product on people Whereas calling out what they want And showing them how my product got them that Things started to perform 10x better 🔥

2. Learned about market awareness Advertising for a supplemental insurance offer Was very direct with it and what problem it solves The problem? Many were not aware of this problem So we got stuck at a spend level Created a creative that called out our market and

3. Focused on the hook MORE Hook needs to call out your ideal audience (you likely are creating ad creatives) Make them curious (reason why you’re reading this right now) And imply a benefit (I said until I did this, implying you’ll learn a thing about how to make ad

4. If the creative is a video Do a scene change every 2 seconds And lots of different camera angles While still telling the story

5. Focus on the benefits of this product, don’t spend long on education or talking about the problem Also look at the benefits of the benefits

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@nicktheriot_ The best thread I've read today. Will being implementing immediately. Love it, bro.

@nicktheriot_ have you tried creating different voiceover hooks?