The most creative ad copy of all time 21 examples: 1. Depression awareness
2. Land Rover Principle: The U Turn Step 1 - Take them down a predictable path (Returns policy) Step 2 - U-turn to something they didn't predict
3. Nike Principle: 4 Words "If I had more time, I would have written a shorter letter" - Cicero
4. Diahitsu Principle: The Reframe Step 1 - Find sexy product in the industry Step 2 - Reframe the benefits so you're sexier than them
5. Wall Street Journal Principle: Trim The Fat 4 words. Pure gold. "If I had more time, I would have written a shorter letter"
6. Hyposwiss Principle: Punchline First Write the punchline: "They like us because of our honesty" Then write the set up: "We like our clients because of their money"
7. New Balance Principle: The Unexpected Connection
8. Fiverr Principle: The Handbrake Turn Use the headline to capture their attention... And the small print to take a handbrake turn.
9. Transport For London Principle: The Contrast Effect Use the 1st sentence to create a small win. Use the 2nd sentence to create a massive loss. The 2nd sentence feels more extreme due to the contrast of the 1st sentence.
10. The Economist Principle: Create an Anti-Customer
11. BMW Principle: The Rule of 3 Use the 3rd line to take an unexpected left turn
12. Hinge Principle: Call out the elephant in the industry
13. AHM - Health Insurance Principle: Lyric Hacking Step 1: Find a song lyric everyone in the world know Step 2: Slot your product into it I've got 99 problems but X ain't one.
14. Porsche 944S2 Principle: Hypnotic Identity Bias If you don't think this car is exciting -- you must be dead. Therefore if you're not dead, you must think it's exciting. The most hypnotic ad copy ever.
15. Reed Jobs Principle: The Double Meaning Looks like an ad about sex... Actually an ad for a job board.
16. Rolex Principle: Sell The Dream... Then The Product This is hypnosis: "If you were achieving your dreams, you'd be wearing our product"
17. Lewis Capaldi Principle: The Humble Brag Balance out your bragging with self-deprecation. People prefer 9/10 over 10/10.
18. Toronto City - Anti-littering ad Principle: Fork The Common Phrase
19. Plum Holidays Principle: Sell the YOLO Everyone is procrastinating on their next holiday. If you remind them how scarce life is, you create activation energy.
20. Toyota Principle: The Original If you can't advertise the latest sexy technology -- call yourself the original version.
21. BMW Principle: Reverse Hypnosis If you know about cars, you want a BMW. Therefore, if you don't want a BMW, you don't know about cars.
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@The_AdProfessor Second one though 😂
@The_AdProfessor Your thread is creating a buzz! #TopUnroll https://threadreaderapp.com/th... 🙏🏼@SakshamTyage for 🥇unroll
@The_AdProfessor I’d say it’s the idea rather than the copy. The copy just expresses the idea.
@The_AdProfessor @memdotai mem it +ads
@The_AdProfessor Glad to see you’re still in the business. Hope all is well.
@The_AdProfessor That's a terrible ad because he looks pretty happy to me.
@The_AdProfessor The copy is nothing without this layout. This is great advertising, not just copy writing!
@The_AdProfessor someone explain the first one? i mean Steffen looks pretty depressed to me
@The_AdProfessor @threadreaderapp unroll
