Published: November 17, 2024
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When I was in broadcast journalism school, our instructors warned us "you will be guaranteed to experience layoffs in your career." I'm on my 2nd. I'm fine. It was an enormous privilege to work on Mac Address. I appreciate the opportunity and all who supported the channel. 🧵

Before I started this job I would watch tech videos and wonder, "could I bring a different flavour to the mix?" Then I saw the job posting. And then I got hired! 😬 I suffered from imposter syndrome with every script I wrote. Yet somehow, I was able to try these weird ideas:

Like the one where I left an AirTag'd backpack on a train for a day. I was really worried that the outcome would just be "bag lost." But mercifully there was more story to tell. https://youtu.be/fkgAOPJMsfE?s...

Then there was the summer when @_andyzhang_ insisted we shoot a desktop Mac video outside, on the beach. So we did. I got a sunburn that day. https://youtu.be/Ytx-fud0Zh0?s...

Or there was the time I dropped @sarahbbutt's phone to manipulate her into trying out Apple's Self Serving Repair Program. I was really nervous about this one, but the ending is a real surprise (don't spoil it by reading the comments). https://youtu.be/F90q1WVZ2N4?s...

Image in tweet by Jonathan Horst

These are some of my highlights, tell me yours. I'm really proud of every video we made. And I couldn't have done it without all the different members of the team I had the pleasure to work with. As for what's next for me, it's a very good question. Looks like I have to find out

Image in tweet by Jonathan Horst
Image in tweet by Jonathan Horst
Image in tweet by Jonathan Horst
Image in tweet by Jonathan Horst

@horstpwr I have no regrets dragging you to the beach with the full desk setup in fact that’s probably one of my favorite shoots! Glad we can create MA together and it will forever be a great chapter in my career!

@_andyzhang_ It was a pleasure working with you! Thanks for all the great shots.

@horstpwr thank you for always being open to help out with any questions I have, your work effort has always been noticed and I know you'll do great at the next job. my DMs are always open for you and I hope our paths cross again! (maybe on the road once get my hehe)

@iitskasino Thanks Sammy! Can’t wait to go riding.

@horstpwr I’m gonna miss you, office buddy 😭

Image in tweet by Jonathan Horst

@jakebellavance I’m gonna miss you too! 😭

Image in tweet by Jonathan Horst

@horstpwr I loved the quirkier videos--like the time you cobbled together a DIY Apple Vision Pro, or keyboard shootout. Loved the collab with the 8-bit guy too.

@danieltien Those are underrated gems.

@horstpwr Even though we only got to work on a couple MAs together, those were my favourite videos I’ve edited. Glad we were able to try out a different workflow with them. Can’t wait to see where life leads you next! You still need to tell me your opinions about the new Apple Watch 👀😂

@Hanna_LUU1 Yeah! 😃 Thanks for coming over and editing on the Mac Pro! As for Apple Watch, it’s quite nice. If you like having an Apple Watch enough to spend $550 and want a slightly flatter profile, get it.

@horstpwr i hope i get to experience a jono mac one day with some finely selected stock music to match the mood

@GimmehMyMoney HaHa!!! Well you have the recipe taped to the wall. I’ll very much miss the office vibes tho.

@horstpwr I just started using an iPhone full time and use windows PCs, but I always really enjoyed MA. The content was always high quality and felt more like TV than YouTube. It always reminded me of the more thoughtful sections of Top Gear

@Thieving_weasel Thank you! Top Gear is definitely a huge inspiration for me.

@horstpwr Hello, do you have a YouTube channel or are you going to create one?

@Ruben_M If I do anything I’d probably do it here: @horstpower?si=wXfDtcuZB8drTkya class="text-blue-500 hover:underline" target="_blank" rel="noopener noreferrer">https://youtube.com/@horstpowe...

@horstpwr So sorry dude… One of my favorites for sure

@horstpwr Your videos were top notch. Have no doubt you'll find something quickly!

@horstpwr Man. I’m so sorry. You’re one of my favorite hosts of all time. Mac Address was my favorite LMG company and I’m gonna miss it so badly. Thank you for some amazing videos over the years.

@horstpwr Your thread is creating a buzz! #TopUnroll https://threadreaderapp.com/th... 🙏🏼@rulepanic for 🥇unroll

@horstpwr MA was like the only videos I found consistently good from LMG

@horstpwr As a non-apple devices user, I've always watched Mac-address, hope you make another channel that have no affiliate to LMG, so that you can cooperate with apple and make truly best in the industry videos.

@horstpwr Damnit. I loved Mac Address.

@horstpwr You will be missed on the Mac Address channel. You're genuinely one of the best & most entertaining hosts I've seen. I hope we see your work in other types of media & content. Keep being you ❤️

@horstpwr mac address was by far my favorite lmg channel. really sad to see you go. wishing you the best in your future endeavors 🙏

@horstpwr Can't believe i missed this tweet :( MacAdress was probably the ultimate Apple review channel for me. It has always captured the spirit of using Apple products and yet be critical of them, and you were, and still is, an irreplaceable writer/host. Thank you!

@horstpwr Even though Mac Address never really took off the way LMG probably wanted, it always felt like a "skunkworks" lab where new ideas could be explored, compared to the "mainstream" channels that are nowadays super derivative. Sad to see the outcome, best of luck elsewhere!

@horstpwr Mac Address was my favorite LMG channel. To me Mac Address was a hidden gem. I will follow you in your career wherever you go as you are an awesome host.

@horstpwr So sorry. Mac Address was one of my favorites.

@horstpwr I really enjoyed your videos - it was a vastly different style from LTT (and most YT, tbh), but a refreshing change from the status quo. You've got talent and a unique perspective, so I hope you move on to great things!

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