Curious… how many emails/sms you are sending over BFCM weekend? 1x daily? 🤔
@AaronJNosbisch Friday: 8 emails, 2 texts Saturday: 4 emails, 1 text Sunday: 2 emails, 1 text Monday: 6 emails, 2 texts Big asterisk - our business doesn’t get a lot of repeat customer revenue like I’m guessing yours does, so you should probably be a little more cautious with your list
@natelagos Woah! How’s your open rate? I feel like you have to keep hitting it to rise above the noise - people are also somewhat expecting it
@AaronJNosbisch 3x daily on BF & CM. 2x daily sat/sun
@c_gro Mmm seems appropriate Resends same day also?
@AaronJNosbisch Minimum 2x unique emails per day + resends for each
@maxwellcopy This seems to be the consensus
@AaronJNosbisch depends on list size: 2 minimum, 6-8 maximum (some segmentations there with VIPs etc) no, single user, will get more than 2 per day
@foodog85 Interesting! 🤔 Does the 2 per user / day rule include resends?
@AaronJNosbisch E-mails 1x then a resend to everyone who didn’t open so some people will get 2x
@SamMendelsohn4 Resends same day, yeah? Are sending a midnight email on Thursday?
@AaronJNosbisch 3x daily
@imrayjohnston Killa
@attentiveHQ Have you all started onboarding THC/CBD??
@AaronJNosbisch Recommend 4 minimum. Actual number depends on how good your offer is, how engaged your audience is and whether you have anything interesting to say. Throw in a few plain-text.
@Melanie_Balke 4x for the weekend or per day??
@AaronJNosbisch Might be a hot take but last year BRẼZ sent me wayy too many BFCM emails as a new customer + it contributed to my churn. Curious to watch what your brand does this year. That said, my personal strategy is quality over quantity + segmenting when it makes sense. Could just be
@gigi_alysee Great feedback 🙏
@AaronJNosbisch Try multiple texts per day. Sending a follow up to non clickers boosts conversion
@jfudem I need a good path for clicking for the BRĒZ sms - I think the plan is no links atm to prevent disable.
@AaronJNosbisch 7 over the 4 days + resends on them all with new subject lines to everyone who doesn’t open the original
@daniellgoldstei Rad rad - seems like a balanced amount Resends same day? 6-12hrs later?
@AaronJNosbisch We have one rule: Send’em til they open them
@AaronJNosbisch Nov 28th - 1 Email + 1 SMS Nov 29th - 3 Emails + 1 SMS Nov 30th - 1 Email Dec 1st - 2 Emails + 1 SMS
@TheJRosca Strong plan