Published: December 11, 2024
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After LooksMaxxing: 2-month-old app Taller is repeating scheme with vertical HeightMaxxing. Already at $10K+ MRR & 50K downloads. Here’s how they pulled it off with TikTok marketing 🧵

Image in tweet by Guillaume

Great performing slideshow main account tt@tallerapp. 5.2M views with 47 videos. Mainly mid-range views anime based slideshows like:

Image in tweet by Guillaume

Stories told through Slideshows: Infinitely repeatable once you find storylines that perform.

Image in tweet by Guillaume

They also run this full cartoonish AI generated slideshow account: tt@tall.maxxer 2.2M views with 87 videos:

Image in tweet by Guillaume

This account tt@jr.fitness7 has been posting a handful of videos for Taller. The link in bio goes to a tracked Taller appstore link. He recently created a 2nd dedicated account: tt@tallmaxxing

They’re also following a good playbook of niche targeted influencer marketing, getting 6’9 micro influencers to promote Taller (video below has 260k views):

Also getting mega influencers to promote (in Spanish): 128K likes & 40K bookmarks:

1.5M views & 121K likes & 50K bookmarks Every kid wants to be taller. They’ve verticalized the LooksMaxxing trend and went into the next logical one that had TikTok traction, HeightMaxxing: (search heightmaxxing / tallmaxxing)

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@iamgdsa Banger breakdown bro

@iamgdsa these threads 🤌

@iamgdsa A lot of ai wrapper apps are shitty but provide some value this is just straight pseudoscience that kinda preys on insecure people/teens. I don’t respect it but there is stuff to learn from their marketing

@myshoe9 too many short people venting here

@iamgdsa turned height into a subscription service 💀

@YTNerd0_0 the taller you are the more you pay?

@iamgdsa How the hell do people pay real money for this? 😂

@alxmlia Doesn't every teenager want to be taller?

@iamgdsa Dicksmaxxing is a trillion dollar industry

@sudojenga Launch it

@iamgdsa Thnx for the write up!

@iamgdsa Amazing strategy

@KumarSande56497 They're good

@iamgdsa What was their looksmaxx app called?

@iamgdsa That’s FAAS Fraud as a subscription service 🤣

@iamgdsa This is essentially large-scale micro-scamming, how can anyone admire this or give it visibility? Yes, their marketing strategy is "good". They successfully deployed a predatory campaign, leveraging vulnerable people's insecurities and selling them a product that doesn't work.

@iamgdsa Worse revenue stream than OF

@iamgdsa This is sad tbh 😔

@iamgdsa sorry, but this is literal scam. there are many examples of viral apps out there that are great to learn from, but this ain't it.

@iamgdsa TikTok seems to be a great platform for marketing

@iamgdsa Lmao but what does the app do?

@iamgdsa What’s the key TikTok strategy Taller used to scale so quickly? Was it influencers or viral challenges?

@iamgdsa Love the breakdown. Thanks for doing this. How are they tracking appstore links. Is just directed traffic via utms? Or is app Install tracking possible too?

@iamgdsa Great post, but after reading all of that, I think that they already had a good amount of money to make the app go viral, so I really think that its because of that, they reached that growth of $10K+ MRR, even tho the app is basic!

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