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MATT GRAY

@matt_gray_

Published: December 29, 2024
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02:32 PM

The most profitable skill to master in 2025: Copywriting. Here are 10 rules the top 1% of copywriters live by:

Image in tweet by MATT GRAY
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Tangible > Intangible We want someone to visualize what we’re writing. Intangible: “I will help you make more money” Tangible: "I will help you make 100k/mo while working 4 hours/day from your laptop in Bali" See the difference? We can picture the second one.

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Write Like You Talk Your writing should sound like you’re chatting with a friend. Pro tip: Check your work by reading it out loud. It helps catch the awkward phrases you wouldn’t say in a normal conversation. When you sound human, people trust you more.

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02:33 PM

Sell the transformation, Not The Product Nobody cares about your product features. They care about: • Who they'll become • What they'll achieve • How their life will change People buy better versions of themselves.

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Be A Painkiller, Not A Vitamin There's a huge difference: • Vitamins = Nice to have • Painkillers = Need to have • One sells, one doesn't Focus on solving urgent problems that keep people awake at night.

Image in tweet by MATT GRAY
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Dumb It Down The best copy reads at a 5th-grade level. Why? Because: • It's easier to understand • It's easier to read • It’s easier to trust Simple writing is powerful writing.

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Avoid Passive Voice Nobody likes awkward, complicated writing. Compare these: • Passive: "Revenue was increased by our new product" • Active: "Our new product increased revenue" Active is simpler and more direct. Clear writing gets read. Complicated writing gets ignored.

Image in tweet by MATT GRAY
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People Buy With Emotion, Justify With Logic The three phases of selling: emotion, logic, fear. Your copy should: • Hook with emotion to grab attention • Use logic to justify the purchase • Add FOMO to drive action Remember: Always be truthful and honest at each step.

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Bad Hook = Bad Results Your hook is the most important part of any piece of content. A great hook: • Grabs attention • Creates a curiosity gap • Gives a clear promise to the reader Without a strong hook, nothing else matters.

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Write For 1 Specific Person You aren’t writing for the whole world to read. You’re writing for a specific person you can help. Understand their problems, dreams, fears, and their daily struggles. This helps your content resonate on a much deeper level.

Image in tweet by MATT GRAY
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Compete On Generosity Give away your best stuff for free. Why? Because it builds trust and it shows that you know your sh*t. When you can solve your potential customers’ problems for free, they’ll want the paid version. The more you give, the more you'll receive.

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P.S. Want to know the best way to apply your copywriting skills? Writing online. My personal brand is how I went from working 15hrs a day with no freedom to making $13.8M/year working just 4hrs a day. Here's a free email course on the system I used: https://www.founderos.com/the-...

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