vidIQ
@vidIQ
Luc Boulch secretly started a YouTube channel to prove it's not luck. Rules: • Couldn't show his face • Couldn't use his name • No promos from creator friends 42 days later: 100K subscribers Today: 1.2M subscribers Here's exactly how he did it: 🧵
First video: October 14th, 2022 Strategy: • Studied trending shorts • Found successful formats • Used narration-style content • Zero budget • Still in school First 10 minutes: 1 subscriber (himself) 20 minutes later: 915 views Result: 5000+ views in first hour 📈
Key Learning #1: Algorithm Behavior YouTube vs TikTok: • TikTok: Instant gratification • YouTube: Slow burn, compounds over time Early videos that got 3-5K views? Now have 5M+ views each. Success on YouTube isn't about instant hits. It's about momentum.
The Secret Sauce: Retention He obsessed over one metric: Average View Duration (AVD) Goal: 85%+ retention Method: • Post video • Study retention graph • Identify drop-off points • Improve next video This systematic approach led to 104% AVD on his biggest hit.
The Viral Formula: 1. Hook viewers in first 2 seconds 2. Keep retention graph flat 3. Over-stimulate without confusing 4. Test new concepts daily 5. Study analytics religiously 6. Never miss daily uploads Even at 3 AM before school.
The Compound Effect: Even after stopping uploads: • Channel kept growing • Reached 1M+ subscribers • Videos still viral today • 7M views in single days Proof that building right > building fast 📈
Monetization Reality Check: • 451M total views • Top video: 89M views • Revenue: $23,618 • Split with editor Shorts don't pay well, but the knowledge gained? Priceless.
Lessons for Creators: 1. Study analytics religiously 2. Test everything 3. Focus on retention 4. Upload regularly 5. Learn from data 6. Stay consistent 7. Trust the process Success leaves clues.
One last secret that changes everything: Viewer Satisfaction. Look for flat retention graphs. They're gold. RT this thread to help other creators grow. Credit: @NotLucFN for this incredible case study 🙏