
Sarah š¦
@SarahLevinger
šØPSA: Your customer avatar is probably wrong. Itās not your fault. The entire industry has been running the same lazy playbook for years. šµāš« Hereās a better way to truly understand your audienceāstep by step:
Hard truth: Most marketers confuse *data* with *insight*. š¬ Most brands know their customerās basic info: ⢠Male ⢠25-45 ⢠Likes fitness But thatās not a profile. Thatās just a demographic checkbox. To actually connect, you need to go deeperā¦
I use a 5-point system to build customer avatars that actually work: 1.Identity 2.Emotion 3.Generation 4.Seasonal purchasing behavior 5.Cultural movements Hereās how it works:
1. We start by researching Identity. Your audience isnāt just a group of peopleāthey see themselves as someone specific. Are they: ⢠Hustlers? ⢠Achievers? ⢠Rebels? Their core identity drives what they believe, which is why we start with the core and layer things on top.
2. Next we get insight on Emotion. Emotion drives buying decisions, not logic. Understanding which emotions fuel your audience is key: ⢠Fear of missing out? ⢠Desire for control? ⢠Pride in their achievements? Nail the emotional hook, and your offer becomes irresistible.
3. We then move on to Generation. Boomers, Millennials, Gen Z, and Gen X arenāt the same. Each grew up with different values, tech, and cultural experiences. Even subtle things like humor or world event references can make a huge difference. We add this to the mix along with:
4. Seasonal Purchasing Behavior Your audience doesnāt buy the same things year-round. Track when theyāre most likely to spend and align your campaigns with their *natural habits*. E.g.: Fitness goals spike in January, outdoor gear in spring. Timing is everything.
5. Finally, we study Cultural Movements. Whatās happening in the world that aligns with your audience? If weāre gonna tap into shared beliefs, trends, or societal shifts to make your brand feel relevant, we need to know how to go from ājust a productā to a movement.
When you understand these 5 layers, you stop guessingāand start connecting. If your avatar is built on a static template from 6 years ago, youāre in trouble. Avatars are as fluid as the humans theyāre built on. š Knowing how to track those changes is the key to real growth.
Iāve helped brands hit: ⢠30% higher AOV/LTV ⢠40% decrease in CPA ⢠25% more revenue In just 6 weeks. Wanna see how? Book a call with me: http://tetherinsights.io