Sarah 🦕

Hard truth: Most marketers confuse *data* with *insight*. 😬 Most brands know their customer’s basic info: • Male • 25-45 • Likes fitness But that’s not a profile. That’s just a demographic checkbox. To actually connect, you need to go deeper…

I use a 5-point system to build customer avatars that actually work: 1.Identity 2.Emotion 3.Generation 4.Seasonal purchasing behavior 5.Cultural movements Here’s how it works:

1. We start by researching Identity. Your audience isn’t just a group of people—they see themselves as someone specific. Are they: • Hustlers? • Achievers? • Rebels? Their core identity drives what they believe, which is why we start with the core and layer things on top.

2. Next we get insight on Emotion. Emotion drives buying decisions, not logic. Understanding which emotions fuel your audience is key: • Fear of missing out? • Desire for control? • Pride in their achievements? Nail the emotional hook, and your offer becomes irresistible.

3. We then move on to Generation. Boomers, Millennials, Gen Z, and Gen X aren’t the same. Each grew up with different values, tech, and cultural experiences. Even subtle things like humor or world event references can make a huge difference. We add this to the mix along with:

4. Seasonal Purchasing Behavior Your audience doesn’t buy the same things year-round. Track when they’re most likely to spend and align your campaigns with their *natural habits*. E.g.: Fitness goals spike in January, outdoor gear in spring. Timing is everything.

5. Finally, we study Cultural Movements. What’s happening in the world that aligns with your audience? If we’re gonna tap into shared beliefs, trends, or societal shifts to make your brand feel relevant, we need to know how to go from “just a product” to a movement.

When you understand these 5 layers, you stop guessing—and start connecting. If your avatar is built on a static template from 6 years ago, you’re in trouble. Avatars are as fluid as the humans they’re built on. 🔑 Knowing how to track those changes is the key to real growth.

I’ve helped brands hit: • 30% higher AOV/LTV • 40% decrease in CPA • 25% more revenue In just 6 weeks. Wanna see how? Book a call with me: http://tetherinsights.io