In one of the WhatColors (tt@whatcolors.fashion) video, the guy says that “Billie Eye-Lash” is wearing a green shirt when she is wearing a blue one. This strategy triggers an instant compulsion to correct, tapping into the viewer’s desire to showcase his knowledge. Everyone

2. Don’t mention the name of the app: Show off the app, but don’t mention its name or any other way to find it. This is a classic strategy and one of the most straight-forward. The idea behind keeping the app’s name a mystery is that when the video blows up, it triggers massive

2. “Forgetting” the link: Say “link below” and “link in bio” but don’t actually post any link to the app. When the video starts getting traction, everyone will go crazy asking for the link and telling you it’s not there and they can’t find it. Let them cook, then drop the

3. User input for customized app output: Color Analysis (tt@coloranalyses) did this recently, and did it really well. In this micro-strategy, you post specific combinations of answers within the app to deliver a targeted result. Viewers can’t see their combo which triggers

4. Writing with typos: Similar to making a “mistake”, you spell some word wrong on purpose. It’ll trigger the same behavior as in the previous strategy. Again, people love to correct and fix others and they will engage in comments. Let them be grammar purists.

5. Adding an “irrelevant” detail on the video: TogetherKeys’ (tt@togetherkeys1) videos are meant to showcase keychain holders, but they intentionally use Ferrari and Porsche car keys to subtly trigger you. This approach pushes the watchers to notice and point out the insane

6. Self-categorization: Color Widgets (@color.widgets) uses a slideshow post to showcase different app aesthetics, asking, “Which one are you?” This triggers self-identification with categories like zodiac signs, aesthetics, color palettes, etc. You can see similar behavior

7. Share an exclusive, non-available feature of your app: SUSH app (tt@sush_app) is executing this strategy really well. They post a feature for the app that requires a code, but don’t share the code. It leads people to get impatient and flood the comment section asking for

8. Cognitive challenge: Question AI (tt@question.ai.mathworld) posts math quizzes for people to solve. It’s pushes users to showcase their skills, gain social recognition, and engage in debates about the correctness and reasoning behind their answers. Let them create

9. Forget a category: Like “forget the link” strategy, you can forget an entire category. It’s done repeatedly in those astrology slideshows, removing one or two categories on purpose. In their case about 1 out of 12 people will be affected and likely comment: «What about me?»

10. Replying to: Replying to user comments in following posts. This is big on TikTok. People see you replying to others and comment with their own requests, hoping to be answered next. Let them ask for it.

11. Referral code Glam Up recently tried this strategy: they launched an app where users can earn free credits with a referral code. Since they’re targeting teenage girls who might not have much to spend, this effectively drives them back to the video. There, they post their

12. Waitlist or gated app Multiple apps ran this strategy successfully. Especially ones with a waitlist or running pre-launch viral strategies. They show a crazy new app on TikTok, people get excited, go to the App store, see the waitlist, come back to the video and comment

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@iamgdsa Banger banger banger 🫡

@MurataAlgoK Thanks, legend!

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@lukemiler 🫡

@iamgdsa This feels illegal lol

@AkshajJois ya dont use it

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@iamgdsa Golden nuggets here man!

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@iamgdsa @grok give me an example of this

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