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GREG ISENBERG

@gregisenberg

Published: March 14, 2025
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AI is making every product look the same. Same features. Same UI. Same smart assistant. So if everyone has the same AI tools, what actually makes a product a $100M winning product? Insights from a 50 page ebook "how to design products in the AI age" we wrote at @meetLCA:

How AI is raising the baseline for product excellence

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first wave: social era second wave: mobile era third wave: ai era "Design isn’t about making products work better. It’s about making them matter more."

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The impact of AI on product differentiation

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The Power of Resonance in AI-Driven Products

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Why community matters: Case study: @meetgranola

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65% of designers use AI in their workflow

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On competition in the AI age:

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The niche flywheel

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Treat AI as the new baseline

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The full document is for free. I can share it on X digitally if enough people are interested in. I can just whip up a quick landing page. Idk, LMK.

Btw, if you're wondering who @MeetLCA is. It's the design firm that building your favorite AI products. Our clients include: Character AI to Bolt to Grammarly to Dropbox. You can follow @meetLCA for more insights on design x AI I am a co-founder there since 2020.

Rethink your differentiation hierarchy

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If you need brand, design, engineering of products for the AI age. Let's build with @meetLCA. We work with 12 companies per year. DM me. WIll respond if it seems like a fit.

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When adding agents to your product, some best practices:

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We also made 250 physical magazines of this book for our clients and friends for people interested https://x.com/meetLCA/status/1...

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