when someone considers buying from you, they're fighting their problems and desires 1: a surface-level PROBLEM 2: a surface-level DESIRE but there's ALWAYS a much deeper pain behind that problem and a much deeper desire behind that desire your job is to peel back those layers

example: - surface problem: "I need more money" - deeper problem: "I lack status among my peers" - surface desire: "I want financial freedom" - deeper desire: "I want respect and belonging" most of you never dig past the surface

here's where most people get it wrong: they jump straight to selling PRODUCTS "buy my course to learn facebook ads!" "join my mentorship for sales training! these fall flat because you skipped the most important step…

u gotta sell the OPPORTUNITY, the DREAM that’s where the real money is the opportunity is the FIRST BRIDGE from their problem to their desire it's the path, the vehicle, the method to get there it's showing them HOW they'll get from point A to point B

when I talk about personal brands, I'm not selling our services first I'm selling the OPPORTUNITY of personal branding as the best path for people with skills/expertise (because it’s true) the pitch to join our consulting comes AFTER they believe in the opportunity

the content flow works like this: - content gets seen by RANDOM people - content turns them into FOLLOWERS - followers become FANS by watching more content - during this process they get sold on the OPPORTUNITY - only THEN do they become LEADS & BUYERS for the product

another example: "high-ticket ECOM is the opportunity that will take you from broke college kid to respected entrepreneur with financial freedom" THAT'S selling the opportunity THEN you sell your program that helps them get there

this is why a lot of these guys plateau: they only talk about WHAT they know (their product) instead of painting the grand picture of the opportunity they represent one sells knowledge, the other sells dreams with a roadmap

for physical products it works the same: - laundromat? sell the opportunity of time saved & convenience - supplements? sell the opportunity of energy & vitality - coaching? sell the opportunity of transformation without the usual struggles

implement this single shift in your content, sales, marketing etc sell the bridge FIRST, then sell the product second this will: - grow your following faster (broader appeal) - create more excited leads (they see the big picture) - convert better when you do pitch

to break it down simply: 1: identify the deeper pains & desires of your audience 2: position your opportunity as the perfect bridge 3: only THEN talk about your product as the best process to take advantage of the opportunity 4: watch your sales skyrocket

want more help growing your social media and collecting OBSCENE amount of cash? make sure to follow me @nickrgrs grab my free 73-page playbook with the exact system I used to grow 6M followers and generate $13.8M in sales: https://playbook.launchsocials...