Meet the 27y old girl building the next TikTok x Hello Fresh social app. $25K MRR in 9 months. 58 ambassadors & a new...
...CRAZY viral format. On Sizzle users scroll, find recipes and can shop ingredients + follow food creators. 30,000 downloads last month only! It's TikTok for cooking and food creators. so evidently, they started distributing aggressively on TikTok:
Before going to the format details. Look at this: They doubled down end of last year w/ their first ambassadors. I found 58 accounts!! 90% are ambassadors. Look at these stats. And it's fresh:
they're scaling rn. I found 12 new accounts that started less than 15 days ago. So let's analyze these four most interesting ones:
1/4 - tt@girls_inthekitchen Long text hooks over ugc/face recording Trendy audios Trends - meme, "I lied put your clothes back on", "My hottest take"
App name is on bio, but not mentioned anywhere else. She slides the "so I started building an app" in some of these text hooks. 2/4 - tt@adaffyxo Founder account & #1 in engagement : 700K likes, 18K comments , 100K bookmarks and 85K shares: Posting 2 to 3x a day...
...for last 6 months non-stop. 2 weeks ago, she posted this founder, talking format... It became their most viral video yet => 2.7M views, 457K likes, 5.8K comments, 58K saves Went so well she's already at day 9 of this series
Longer format works and often: simple = viral Vlog x cinematic style (fisheye lens, colors) format Almost all hooks use this old trick: "I just quit my job to build a cooking app that will be better than Uber Eats by end of 2025"
We wrote about 100+ viral app strategies. If you like this one, you'll love our blog: https://www.socialgrowthengine...
@themariaines Go sizzle 😁
@themariaines This is crazy, her consistency with uploading content so regularly is impressive. Amazing results 🔥
@themariaines Already looking out for her exit
@themariaines @alexa_onsizzle is a great cofounder
@themariaines do yall offer agency services around content like this?
@themariaines might have to try that founder talking format
@themariaines You can do exceedingly well and make exploits
@themariaines What's the best way to find ambassadors?
@themariaines You've earned a new subscriber! I just find your titles font a little hard to read? The body font looks okay
