Published: May 28, 2025
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Marks & Spencer the once proud British high street staple now feels more like the woke wing of the UN than the place your nan got her Christmas pudding. They’ve quietly stopped using white men in their adverts. Not because they’ve vanished from the customer base but because in today’s corporate Britain, being white and male is a PR liability. It’s not inclusion. It’s erasure by design. They’ll tell you it’s about “diversity” but look closely and it’s clear, some faces are welcome, others are airbrushed out. And who exactly do you think built the company, bought the suits, paid the bills and made M&S the British icon it once was? You can’t sell heritage while gutting the people who made it. You can’t claim to represent the nation while scrubbing out the demographic that built the bloody thing. This isn’t a celebration of diversity. It’s a quiet, cowardly war on the traditional British customer. And if white men aren’t welcome in the ads, maybe they shouldn’t feel welcome at the tills either. Care to sort this out @marksandspencer

Marks & Spencer doesn’t sell clothes anymore it sells ideology wrapped in cardigans. You’re not a retailer. You’re a diversity ministry in beige slacks. You’ve got quotas for ethnic minorities. Quotas for women. Reverse mentoring schemes (translation. “white employees get lectured by non white colleagues”). And you brag about recruiting “diverse talent” as if white British kids from working class towns don’t count as diverse unless they apologise for their skin colour on the way in. Where’s the “working-class white male network”? Where’s the support group for the kid from Hull whose dad’s in the ground and whose mum’s working two jobs? Oh right there isn’t one. Because under your DEI regime, he’s the villain by default. You’ve created a corporate apartheid system where opportunity is dished out based on race, where white lads are the last to be helped, and where “belonging” means conforming to your political religion. You want to “make a difference during moments that matter”? Try this one. Stop punishing the people who built your brand. You want to support families? Stop alienating half the country. You want to talk inclusivity? Include everyone not everyone but them. This isn’t progress. It’s profiling. And it stinks worse than your Percy Pigs. Marks & Spencer proudly inclusive unless you’re white, male, and proud of your country. Comment @marksandspencer https://corporate.marksandspen...

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