Published: May 29, 2025
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F*CK IT... This is exactly WHY your Roblox game has bad engagement and how to fix it. Here’s the 5-step playbook I used to increase my Roblox game's playtime BY 40% 🧵A thread: #ROBLOX #RobloxDevs

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1.1 The Kid-Test 🧒 Hand your game to a 10-year-old. ⏱️ If they ask “How do I play?” within 15 s, you’ve failed. A rough start = instant quit, no matter how fun the rest is. If they don't understand they'l want to leave. Fix it by subtracting: - Hide non-essential UI for the

Image in tweet by tommy

1.2 Avoid Fixed Tutorials Kids have short attention spans. Long tutorials = ❌ 🥱Cutscene tutorials especially annoy younger audiences as they have to wait before playing. Instead of cut-scenes or movement locks, try: - Visual indicators on the UI, guiding players what buttons

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2. Treat your Thumbnail like a Promise High CTR ≠ Success Roblox cares about QPTR (Qualified Play-Through Rate), not pure clicks. This is the amount of people that click your game AND PLAY FOR AT LEAST 2.5 minutes. Therefore, a clickbait thumbnail that doesn’t deliver on its

Image in tweet by tommy

3. The first few minutes MUST BE EXTREMELY FUN Remember buying an exclusive Pet and being able to fly through a game super fast (almost as if you’re cheating)? This is EXACTLY the feeling you want to convey within the first few minutes of gameplay. This keeps the player hooked,

Image in tweet by tommy

4. Make It Hard to Leave Players pressing ESC? Hit them with a bribe. 🎁 Pet Sim 99 gives players a free gift, which they have to wait for when new players try to leave. Quitting suddenly feels like throwing away something valuable - players therefore stay longer.

Image in tweet by tommy

5. Playtime Rewards If sticking around doesn’t feel rewarding, players won’t. Add in Fun Rewards, for staying in game, and make sure the timer resets when they leave. EVERY SINGLE popular game implements this strategy to get people to continue playing, so why shouldn’t you?

Image in tweet by tommy

6. TL;DR Kid-level clarity 👶🔍 No Boring Tutorials 🚫😴📚 Honest Thumbnails 🖼️✅ Explosive first 3 minutes 💥⏱️ Exit bribes 🚪🎁 Playtime Rewards ⏯️🏆

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