When a $25M a year Amazon seller talks about repricing, you listen. So, I took notes from @JeffSendsIt repricing webinar last night. Here's what he shared in his masterclass. If you want the full set of notes RT this post and I'll DM them to you.
@JeffSendsIt Repricing isn't optional. Sourcing gets all the love. But repricing is where your margins are made, or murdered. Want to lose? Just set and forget your repricing. Even with AI tools, the best sellers review SKUs manually.
@JeffSendsIt Buy Box ≠ Lowest Price You can win the buy box above the lowest offer if: • You’re FBA • You’ve got better metrics • You’ve got regional stock • You’re faster Smart repricers optimize, not undercut.
@JeffSendsIt Types of repricers: → Rule-Based: Cheap, easy, but tanks prices. → AI-Based: Predictive, strategic, margin-friendly. Top picks: • SellerSnap • ChannelMax • Aura Amazon's Free Tool if you plan to race to the bottom.
@JeffSendsIt Best Practice: Capture min/max when you buy. → Add to your buy sheet. → Push to your VA or repricer later. Don’t reprice while inbound. You’ll tank listings before your inventory is live.
@JeffSendsIt Avoid these 3 rookie mistakes: • Same rule for every SKU • Repricing based on your cost (market doesn’t care) • Repricing daily by hand (you interrupt the AI’s work) Every SKU deserves a tailored strategy.
@JeffSendsIt Pro Moves: • Use “Buy Box %” targeting instead of blind undercutting • Use yo-yo pricing to catch carted buyers + nudge up the market • Slow down velocity when low on stock (avoid Amazon’s low inventory fees) Margin is a game of inches.
@JeffSendsIt FBM vs FBA matters. A lot. FBA wins the buy box even at higher prices. So if you're FBA but following FBM pricing, you're kneecapping yourself. Set rules based on fulfillment channel.
@JeffSendsIt Suppressed Buy Box ≠ dead listing Customers still buy. Your store name, ratings, and price anchor become more important. This is where brand perception + feedback pay off.
@JeffSendsIt Tag your SKUs. Use filters. • Q4 • “Do Not Replenish” • “Changed Strategy” • “Low Inventory Fee Risk” Tagging + filters = data-driven decisions. No vibe pricing allowed.
@JeffSendsIt Repricing isn’t about being aggressive. You must be intentional about it. Repricing is a powerful lever in your Amazon business. Treat it as such. You’ll make more, scale faster, and sleep better.
@JeffSendsIt Catch the full replay of @JeffSendsIt repricing webinar here. It's free. https://streamyard.com/watch/v...
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@cleartheshelf @JeffSendsIt Really good recap!
@GanimCorey @JeffSendsIt Thank you
@cleartheshelf @JeffSendsIt Great recap.
@ChrisPotter361 @JeffSendsIt Thank you.
@cleartheshelf @JeffSendsIt Repricing isn’t just a lever, it’s the whole control panel.
@cleartheshelf @JeffSendsIt I would love the notes
@kokus @JeffSendsIt It’s not for everyone. That’s ok.
@cleartheshelf @JeffSendsIt Chris please send the full set of notes to larrysplace@yahoo.com