I’ve studied and obsessed over YouTube strategy for over 50% of my life. Here are 5 of my most important learnings in visuals. 1. Don’t lose track of what matters. Analysis is often overthinking.
This lesson is learned the hard way. Analysis isn't pointless, but many creators fixate on the things that make tiny differences... While neglecting the big picture. YouTube and human interest is more than metrics and a spreadsheet.
2. Your idea sets the ceiling for your video’s potential. This is simple, but once you internalize it you become a much better creator.
The best execution in the world can’t make a narrow video idea hit 10m views. Just like the best marketing campaign, best employees and best strategy won’t make a niche product a best seller. Look for ideas that break through your ceiling.
3. The algorithm is a multiplier There will come a day where a creator truly understands this (complicated) graph. It’s then impossible to look at content the same.
Focusing time in the right areas, e.g – Idea itself – Thumbnail – Story Can lead to disproportionate returns because the algorithm is a multiplier. E.g. a 20% better thumbnail or idea can lead to 2,000% more views.
4. There’s an audience explanation for 99% of situations. It’s easy, frankly lazy, to first blame the algorithm or a “shift” in the recommendation feed for a flop.
If there’s one thing that doing this for almost two decades has taught me: Blaming the algorithm or the platform as a whole is a stupid game. The algorithm isn’t sinister, it’s there to serve viewers. Even in the 1% of situations… does it really serve us to blame?
5. Ego is the killer of many a great YouTuber or strategist. Humble yourself or YouTube will do it for you. I’ve worked across billions of views, helped generate $100M+ in revenue… and I still learn and get humbled each week. Keep learning.
I find that seeing these learnings in visuals really keeps them in my mind. Hope you found this thread useful. Please like and RT. I’ll pick one creator who does and give them a last minute scholarship to my accelerator :)
@PaddyG96 Gold in this thread. Thanks Paddy
@PaddyG96 28k views?? WTF??!! This is freaking gold paddy. Thank you
@PaddyG96 Banger thread
@PaddyG96 Looking back at all the time spent pouring over analytics, it would have been better spent making more videos.
@PaddyG96 The priority should always be - making great videos. Then we can talk about making more of them, or starting more channels, and monetization better.
@PaddyG96 Very useful. Thanks Paddy.
@PaddyG96 much love paddy
@PaddyG96 I hate overthinking on YT. Is all I do Uu
@PaddyG96 Epic thread!🤌🏼
@PaddyG96 Legend 🤝
@PaddyG96 Another gem of a thread. Learnt so much valuable things.
@PaddyG96 oh really well than how is this the most veiwed video on my channel (68K veiws)
@PaddyG96 this is so good. that “idea sets the ceiling” part hits hard.. most people learn it after burning out trying to fix everything but the idea. youtube feels like a traffic game at first… then you realize it’s just an idea game in disguise.
@PaddyG96 I can relate so hard to each one of them ... been through all of them. The fun fact is I still do every day, reminding myself it's a consistency game and the goal is to stay in the game, this is how you win. It's not something you learn and move on
@PaddyG96 Educational thread as always 🙏
@PaddyG96 Its crazy that there are 500k different people trying to be youtube guru's, when the only important advice is "make good shit and make people want to click it"
@PaddyG96 I always prepared my lessons or any academic task, either by writing with my hand or explaining it to myself visually. There is a 100% chance you won't forget any of the concepts explained visually.
@PaddyG96 You are the one of the fewest people on the internet I trust, bcz the value you're providing for free some gurus are charge for thousands of $$$