So, it's the most complete Apple Ads guide. In the past year, I’ve spent $262,071 on Apple Ads. And here is everything I know. >>> Basic or Advanced? <<< I have no idea why Apple even launched the Basic mode. Sometimes it feels like it’s only there to steal your money.
@ivesparrowai Great post, thank you. So keeping CPA below 15 means your LTV per download is > 15?? I gotta split up my campaigns and ad groups...
@theryangordon nono, CPA here is cost / (trials + 1y subs)
@ivesparrowai goated post Ivan !!! I learned a ton from it thank you
@david_attisaas Thanks!
@ivesparrowai Bookmarking this for when I start doing apple ads. Thanks for writing this up man 🫡
@tonnusos Glad you liked it, thanks!
@ivesparrowai Thanks for write up. The problem I have with SearchAds is that even if you know your CPA, you don't know if the person has actually purchased an IAP or not. In other words there is no attribution. And that's my biggest problem in Apple Search Marketing. Have you solved this?
@hermann_ai Use revenucat/qonversion or other similar subscription management tools. Or something like http://asa.tools - I didn't use them, but seems it can help you
@ivesparrowai A. Great post. B. I own a platform which automates Amazon ads, been thinking about adding Apple support just for my own use: would love to chat if you’re open to it? (and I never charge based on % of spend)
@philmccarty thanks! yep, you can dm me
@ivesparrowai The goat of ads Nice work
@ivesparrowai @filippkowalski Holy shit.
@PatOnTheCode @filippkowalski All good? Useful?
@ivesparrowai Thanks for sharing.. definitely referring back to this later on!
@Batucodes Don't let this post get lost in your bookmarks
@ivesparrowai thanks Ivan! learned a ton
@FI_investor Appreciated
@ivesparrowai @filippkowalski Machines are good at numbers, humans are better at language and context. The key to Apple Ads performance is having as many as keywords, some our clients have >100000 keywords across all campaigns. The time saved manually adjusting bids (less effectively) and hours per week spent
@SearchAds_SAO @filippkowalski Flexible price is 2% of ad spends? 🙃
@ivesparrowai thanks for the amazing post!! how much do you think is a good budget to start with ads?
@fer_chvs Thanks. I'd say at least 2-5k per month
@ivesparrowai Well done.. thanks
@ivesparrowai 10/10 post, any thoughts on: 1. effect of review count on CPA 2. effect / strategy for localization (product + in app) have always felt these are extra important with apple ads, I've done pure TT ads til 50+ reviews
@aaronjacked Thanks 1. Can’t say tbh. I think geos and keywords have much more impact on performance. 2. Localization makes a difference. Conversion from impression to install increases if product page is localized. Conversion from install to trial increases if the app is localized. One
@ivesparrowai So useful. Thank you!🙏
@ivesparrowai so if we structure it with a tier 2 campaign which includes different languages, does that mean the ad group will have the same term in different languages? eg if i have photo cleaner, i might also have 'foto rydder' in Danish, etc etc
@rixantos Better use English versions, which is used in all geos. At this stage you want to find most profitable goes for you, then move them into separate campaign and then - test local keywords but local keywords in tier campaigns are not something bad - in most cases you will not get