23 lessons from David Ogilvy: 1. Search all the parks in all your cities; you'll find no statues of committees. 2. The best ideas come as jokes. Make your thinking as funny as possible. 3. You are advertising to a moving parade, not a standing army. 4. Do not address your
@The_AdProfessor This is a masterclass in timeless wisdom. Numbers 1 and 21 powerfully remind us that action and consistency build things, not committees or comfort zones.
@The_AdProfessor forgot this one: the consumer isn’t a moron. she’s your wife.
@The_AdProfessor Lesson 5: Remember you are a human being writing to another human being. This is specially prescient today where lots of people replace their writing with AI generated slop and think that other human beings want to read it.
@The_AdProfessor One of the all time best in the game. 😎
@The_AdProfessor number 12 is so important. that's why we built @growthterminal to help accounts test content and replies for max visibility/sales!
@The_AdProfessor Steal one today: write 10 headlines, pick the punchiest, test it, then tell the truth so well it feels like a story, not an ad.
@The_AdProfessor @JTSchultzTX such a good read
@The_AdProfessor One of the best lessons gained this month
@The_AdProfessor I‘m not convinced about point 9; Ogilvy definitely had a house style. Perhaps he didn’t think it looked like an advertisement?
@The_AdProfessor Cult stuff
@The_AdProfessor Here’s a point-wise summary of Ogilvy’s 23 lessons: 1. Committees do not create greatness. 2. Humor sparks the best ideas. 3. Your audience is constantly changing. 4. Write as if speaking to one person. 5. Stay human and personal in tone. 6. Admit weaknesses before boasting
There is no demand for “average” content. Media is a winner-take all market. The AI-generated Library of Babel doesn’t have much value beyond the people steering and curating it. This is also why browsing feeds is a waste of time.
Acid test from @naval to avoid fooling yourself: “Would you still do it if you couldn’t tell other people about it? If you would, it’s real. If not, it’s just a social ego boost.”
Wake up early, start working immediately
Everything meaningful in life is downstream of self-direction. Pursuing your own goals (not the ones society assigned you), making mistakes, correcting them, discovering new knowledge, and falling in love with that process so you never fall into a depressing stagnation.